Unternehmertum und digitale Transformation

Entrepreneurship and Digital Transformation

• The document is part of a course on entrepreneurship and digital transformation at Hamburg Business School.
• The course is taught by Prof. Dr. Kay Peters in 2024.
• The course covers various topics within business administration and digital transformation.

Introduction to Business Administration & EDT

• The course includes keynotes, introduction to EDT, and research insights.

Operational Performance and Utilization

• Companies acquire production factors on the procurement market.
• In the production process, the factors become products or services.
• Finished goods are sold to customers.
• Money is received (payments).
• Payments to suppliers reduce company finances.
• Funds for investments are raised on the capital market.
• The company pays dividends or interest on borrowed money.

Life Cycle of a Firm

• Foundation phase: Market analysis, location choice, selecting legal form, providing initial capital, organizational structure.
• Operational phase: Performance, production, releasing company from the entrepreneur (e.g., going public/IPO), business combinations, restructuring, and liquidation.
• Liquidation phase: Corporate crisis, insolvency, liquidation.

Economic, Social, and Ecological Goals

• Economic goals (shareholders): Maximizing long-term profit, shareholder value, profitability, long-term company existence, and corporate growth
• Social goals (employees): Fair wage, motivating work conditions, company-sponsored social benefits, job security, and co-determination
• Ecological goals (general public): Conservation of resources, limiting harmful emissions, avoiding waste, and recycling.

Stakeholder Approach

• Stakeholder groups: Equity providers (owners). Debt capital providers (lenders). Employees, Management, Customers, Suppliers, and General public.
• Claims to the company: Increase of the invested capital, payment and interest of invested capital (fixed), adequate wages and working conditions, salary, power, influence, reasonably-priced goods, reliable payments, timely payments, adherence to regulations, and respectful treatment of the environment.
• Contribution of the stakeholder to the company: Equity capital, Debt capital, Labor activities (executive and supportive), purchase and supply of goods & services, and environmental assets.

Profit & Loss (P&L)

• The document contains a detailed profit and loss statement (P&L) for BASF (from 2020).
• It includes items like sales revenue, cost of sales, gross profit on sales, selling expenses, general administrative expenses, research and development, other operating income, income from participations, interest income, write-downs, interest expenses, and taxes.

Balance Sheet

• The balance sheet shows a breakdown of assets and liabilities and equity.
• Assets: Fixed assets, current assets (inventories, receivables and other assets, securities), prepaid expenses, deferred tax assets, Differences form asset offsetting.
• Equity and Liabilities: Equity, accruals, liabilities, deferred income, deferred tax liabilities.

A Functional View of Business Administration

• A diagram shows the linkages between suppliers, production, management, investment and Finance, Marketing & Sales, customers, accounting, and information systems.
• The diagram also includes the environment (government, competition, and industries). This model illustrates the interconnectedness of various business functions.

Production as a Core Function of Operational Activity

• Production consists of: production technology, production, procurement and warehousing, delivery/transport, planning, optimization, and controlling.

Other Modules and Topics

• The document features compulsory marketing modules in semester 1-4 and 5-6, which include retail marketing, customer relationship management, strategic marketing, price, media management and seminars.
• Also including health care management modules (compulsory and of specialisation), introductory modules for information systems (covering information systems and enterprise resource planning), compulsory math and statistics modules, and auditing and taxation modules (fundamental accounting and balances, consolidated financial statements, international accounting, business taxation, and seminar on the impact of taxation on choice and change of corporate legal form).
• Investment and finance modules in semester 1-4 and 5-6: investment and firm valuation, internal and external funding, liquidity management, financial planning, management, and control, insurance, and financial optimization
• A case study is included on Airbnb.
• The document discusses various important aspects including business models, marketing strategies, operations, regulation, and financial considerations..