Unraveling the Complexities of Platform Marketplaces
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Questions and Answers

Which of the following is a key challenge that platforms face besides network effects and critical mass?

  • Lack of funding
  • Lack of growth opportunities
  • Catch-22 problem (correct)
  • Lack of user engagement

    • What is the main risk associated with early (explosive) growth for marketplaces?

  • Lack of funding
  • Decreased user engagement
  • Stress on the business model (correct)
  • Increased competition

    • What is the advantage of being the first marketplace to reach a critical mass?

  • Beneficial but doesn't guarantee anything (correct)
  • Higher revenue potential
  • Increased user engagement
  • Guaranteed success

    • What is the main objective for marketplaces in the early stages of growth?

    <p>Figuring out optimal supply-demand fit</p> Signup and view all the answers

    How long did it take Airbnb to understand the conditions and prices homeowners would rent to strangers?

    <p>2 years</p> Signup and view all the answers

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