15 Questions
Which of the following best describes digitization?
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What is the primary focus of digitalization?
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What is the most pervasive phase of digital transformation?
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Which capability becomes increasingly important as a firm shifts to more advanced phases of digital transformation?
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What are the four needed digital assets and capabilities for digital change?
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Which of the following best describes digital transformation?
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Why is digital transformation considered multidisciplinary?
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What are the major external factors driving the need for digital transformation?
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How do new digital technologies affect a firm's cost structure?
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What does the flow model in Figure 1 identify?
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Which of the following is a key issue to consider for digital transformation?
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Which type of organizational structure may no longer be effective in rapidly changing digital environments?
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What are the two key drivers behind the impressive growth of digital platforms?
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What does the Ansoff matrix identify as the growth strategies for platform businesses?
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What is the primary objective of digital companies?
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Test your knowledge on digital transformation and its multidisciplinary nature with this quiz. Explore the concepts and research agenda discussed in the article by Verhoef et al. and gain a deeper understanding of how companies can leverage digital technologies to create and capture value.
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