Unleash Your Personal Brand
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Questions and Answers

Which of the following is NOT a benefit of personal branding?

  • Becoming more visible in your industry
  • Shaping your reputation
  • Increasing sales (correct)
  • Connecting with customers

    • According to McKinsey's research, how much more do strong brands outperform their less recognizable competitors?

  • 50%
  • 73% (correct)
  • 64%
  • 30%

    • What contributes to your personal brand?

  • Social media accounts
  • Websites
  • Digital portfolios
  • All of the above (correct)

    • What percentage of today's customers are belief-driven buyers?

    <p>64%</p> Signup and view all the answers

    What should you do to become aware of your personal brand?

    <p>Google yourself</p> Signup and view all the answers

    What are some examples of elements that contribute to your personal brand?

    <p>Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate.</p> Signup and view all the answers

    What are some benefits of personal branding?

    <p>Connecting with customers, becoming more visible in your industry, shaping your reputation, leaving a lasting impression during online and in-person networking, and selling more.</p> Signup and view all the answers

    According to McKinsey's research, how much more do strong brands outperform their less recognizable competitors?

    <p>As much as 73%.</p> Signup and view all the answers

    What percentage of today's customers are belief-driven buyers?

    <p>64%.</p> Signup and view all the answers

    What is the ultimate goal of personal branding?

    <p>To establish a unique identity and image, and to become a powerful force for change.</p> Signup and view all the answers

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