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Questions and Answers
What is the main difference between applied research and basic research?
What is the main difference between applied research and basic research?
- Applied research focuses on a company's target, product, place, price, and promotions, while basic research is not specific enough for a company
- Applied research is specific and often unpublished, while basic research is generalized and published (correct)
- Applied research is self-regulated ethics, while basic research is funded by companies
- Applied research is funded by institutions or the government, while basic research is funded by companies
What is one incorrect assumption about marketing research?
What is one incorrect assumption about marketing research?
- Marketing research is self-regulated ethics (correct)
- Marketing research is funded by companies
- Marketing research can capture what people need but don’t have
- Marketing research is about asking people to create a new product
What type of study did Steve Jobs engage in when he would eavesdrop on his customers?
What type of study did Steve Jobs engage in when he would eavesdrop on his customers?
- Observational study (correct)
- Basic research
- Marketing research
- Applied research
Why might a company choose to do applied research instead of basic research?
Why might a company choose to do applied research instead of basic research?
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Who typically funds basic research?
Who typically funds basic research?
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