Unleash Your Marketing Research Skills
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main difference between applied research and basic research?

  • Applied research focuses on a company's target, product, place, price, and promotions, while basic research is not specific enough for a company
  • Applied research is specific and often unpublished, while basic research is generalized and published (correct)
  • Applied research is self-regulated ethics, while basic research is funded by companies
  • Applied research is funded by institutions or the government, while basic research is funded by companies

    • What is one incorrect assumption about marketing research?

  • Marketing research is self-regulated ethics (correct)
  • Marketing research is funded by companies
  • Marketing research can capture what people need but don’t have
  • Marketing research is about asking people to create a new product

    • What type of study did Steve Jobs engage in when he would eavesdrop on his customers?

  • Observational study (correct)
  • Basic research
  • Marketing research
  • Applied research

    • Why might a company choose to do applied research instead of basic research?

    <p>Applied research is more specific and tailored to a company's needs</p> Signup and view all the answers

    Who typically funds basic research?

    <p>Institutions or the government</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser