5 Questions
What is the main difference between applied research and basic research?
Applied research is specific and often unpublished, while basic research is generalized and published
What is one incorrect assumption about marketing research?
Marketing research is self-regulated ethics
What type of study did Steve Jobs engage in when he would eavesdrop on his customers?
Observational study
Why might a company choose to do applied research instead of basic research?
Applied research is more specific and tailored to a company's needs
Who typically funds basic research?
Institutions or the government
Test your understanding of the importance of research in marketing with this quiz! Explore various assumptions and evaluate whether they are correct or incorrect. Discover fun facts about Steve Jobs and his approach to understanding customer needs.
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