8 Questions
What is consumer behaviour?
Consumer behaviour refers to the activities that individuals undertake when obtaining, consuming, and disposing of products and services.
What does the field of consumer behaviour study focus on?
The field of consumer behaviour focuses not only on why and how people buy, but also includes consumption analysis.
What are some consumer influences in consumer behaviour?
Consumer influences in consumer behaviour can include culture, ethnicity, personality, family, life-stage, values, income, available resources, attitudes, opinions, feelings, motivations, past experiences, peer groups, and knowledge.
What are some organisational influences in consumer behaviour?
Organisational influences in consumer behaviour can include brand, product features, advertising, word-of-mouth, promotions, retail displays, price, quality, service, store ambiance, convenience, loyalty programs, packaging, and product availability.
What does the stage of 'obtaining' in consumer behaviour involve?
The stage of 'obtaining' in consumer behaviour involves how consumers decide what they want to buy.
What does the stage of 'consuming' in consumer behaviour involve?
The stage of 'consuming' in consumer behaviour involves how consumers use the product.
What does the stage of 'disposing' in consumer behaviour involve?
The stage of 'disposing' in consumer behaviour involves how consumers get rid of the remaining product.
How do consumers store the product in consumer behaviour?
In consumer behaviour, consumers store the product by using other products.
Test your knowledge on consumer behaviour and consumer research with this quiz. Explore the activities individuals engage in when obtaining, consuming, and disposing of products and services. Gain insights into the field of study that delves into consumer influences and consumption analysis.
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