Unleash Your Consumer Behavior IQ
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Questions and Answers

What is consumer behaviour?

Consumer behaviour refers to the activities that individuals undertake when obtaining, consuming, and disposing of products and services.

What does the field of consumer behaviour study focus on?

The field of consumer behaviour focuses not only on why and how people buy, but also includes consumption analysis.

What are some consumer influences in consumer behaviour?

Consumer influences in consumer behaviour can include culture, ethnicity, personality, family, life-stage, values, income, available resources, attitudes, opinions, feelings, motivations, past experiences, peer groups, and knowledge.

What are some organisational influences in consumer behaviour?

<p>Organisational influences in consumer behaviour can include brand, product features, advertising, word-of-mouth, promotions, retail displays, price, quality, service, store ambiance, convenience, loyalty programs, packaging, and product availability.</p> Signup and view all the answers

What does the stage of 'obtaining' in consumer behaviour involve?

<p>The stage of 'obtaining' in consumer behaviour involves how consumers decide what they want to buy.</p> Signup and view all the answers

What does the stage of 'consuming' in consumer behaviour involve?

<p>The stage of 'consuming' in consumer behaviour involves how consumers use the product.</p> Signup and view all the answers

What does the stage of 'disposing' in consumer behaviour involve?

<p>The stage of 'disposing' in consumer behaviour involves how consumers get rid of the remaining product.</p> Signup and view all the answers

How do consumers store the product in consumer behaviour?

<p>In consumer behaviour, consumers store the product by using other products.</p> Signup and view all the answers

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