Unleash Your Consumer Behavior IQ

Consumer behaviour refers to the activities that individuals undertake when obtaining, consuming, and disposing of products and services.

The field of consumer behaviour focuses not only on why and how people buy, but also includes consumption analysis.

Consumer influences in consumer behaviour can include culture, ethnicity, personality, family, life-stage, values, income, available resources, attitudes, opinions, feelings, motivations, past experiences, peer groups, and knowledge.

<p>Organisational influences in consumer behaviour can include brand, product features, advertising, word-of-mouth, promotions, retail displays, price, quality, service, store ambiance, convenience, loyalty programs, packaging, and product availability.</p> Signup and view all the answers

<p>The stage of 'obtaining' in consumer behaviour involves how consumers decide what they want to buy.</p> Signup and view all the answers

<p>The stage of 'consuming' in consumer behaviour involves how consumers use the product.</p> Signup and view all the answers

<p>The stage of 'disposing' in consumer behaviour involves how consumers get rid of the remaining product.</p> Signup and view all the answers

<p>In consumer behaviour, consumers store the product by using other products.</p> Signup and view all the answers