Podcast
Questions and Answers
What is described as the only sustainable source of competitive advantage?
What is described as the only sustainable source of competitive advantage?
- Innovation orientation
- Behavior orientation
- Use of brands (correct)
- Market segmentation
Which aspect is NOT mentioned as a reason for the satisfaction of consumer needs that are changing rapidly?
Which aspect is NOT mentioned as a reason for the satisfaction of consumer needs that are changing rapidly?
- Market segmentation (correct)
- Differentiation from competition
- Innovation orientation
- Growth necessity
What drives the need for differentiation from competition?
What drives the need for differentiation from competition?
- Market segmentation
- Innovation orientation (correct)
- Growth necessity
- Behavior orientation
What is highlighted as a key role in strategic mid-term to long-term planning?
What is highlighted as a key role in strategic mid-term to long-term planning?
Which element is NOT mentioned in relation to the use of brands?
Which element is NOT mentioned in relation to the use of brands?
'The brand is the only sustainable source of competitive advantage.' What concept does this statement relate to?
'The brand is the only sustainable source of competitive advantage.' What concept does this statement relate to?
'Customer needs are changing faster and faster.' Which factor is NOT mentioned as a reaction to this rapid change?
'Customer needs are changing faster and faster.' Which factor is NOT mentioned as a reaction to this rapid change?
'Brand is the only sustainable source of competitive advantage.' What is NOT highlighted as a reason for this claim?
'Brand is the only sustainable source of competitive advantage.' What is NOT highlighted as a reason for this claim?
'Customer needs are changing faster and faster.' Which factor does NOT contribute to the satisfaction of these changing needs?
'Customer needs are changing faster and faster.' Which factor does NOT contribute to the satisfaction of these changing needs?
'The brand is the only sustainable source of competitive advantage.' What concept is NOT presented in relation to this statement?
'The brand is the only sustainable source of competitive advantage.' What concept is NOT presented in relation to this statement?
