10 Questions
What is described as the only sustainable source of competitive advantage?
Use of brands
Which aspect is NOT mentioned as a reason for the satisfaction of consumer needs that are changing rapidly?
Market segmentation
What drives the need for differentiation from competition?
Innovation orientation
What is highlighted as a key role in strategic mid-term to long-term planning?
Use of brands
Which element is NOT mentioned in relation to the use of brands?
Behavior orientation
'The brand is the only sustainable source of competitive advantage.' What concept does this statement relate to?
'Use of brands'
'Customer needs are changing faster and faster.' Which factor is NOT mentioned as a reaction to this rapid change?
'Market research'
'Brand is the only sustainable source of competitive advantage.' What is NOT highlighted as a reason for this claim?
'Marketing mix'
'Customer needs are changing faster and faster.' Which factor does NOT contribute to the satisfaction of these changing needs?
'Behavior orientation'
'The brand is the only sustainable source of competitive advantage.' What concept is NOT presented in relation to this statement?
'Marketing mix'
Test your knowledge on the structure of a marketing organization in banking, including strategies for B2C and B2B sectors. Explore concepts such as customer retention, marketing mix, and growth strategies for different types of customers.
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