Universität St.Gallen - Marketing and Customer Insight Quiz
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Questions and Answers

What is described as the only sustainable source of competitive advantage?

  • Innovation orientation
  • Behavior orientation
  • Use of brands (correct)
  • Market segmentation

    • Which aspect is NOT mentioned as a reason for the satisfaction of consumer needs that are changing rapidly?

  • Market segmentation (correct)
  • Differentiation from competition
  • Innovation orientation
  • Growth necessity

    • What drives the need for differentiation from competition?

  • Market segmentation
  • Innovation orientation (correct)
  • Growth necessity
  • Behavior orientation

    • What is highlighted as a key role in strategic mid-term to long-term planning?

    <p>Use of brands</p> Signup and view all the answers

    Which element is NOT mentioned in relation to the use of brands?

    <p>Behavior orientation</p> Signup and view all the answers

    'The brand is the only sustainable source of competitive advantage.' What concept does this statement relate to?

    <p>'Use of brands'</p> Signup and view all the answers

    'Customer needs are changing faster and faster.' Which factor is NOT mentioned as a reaction to this rapid change?

    <p>'Market research'</p> Signup and view all the answers

    'Brand is the only sustainable source of competitive advantage.' What is NOT highlighted as a reason for this claim?

    <p>'Marketing mix'</p> Signup and view all the answers

    'Customer needs are changing faster and faster.' Which factor does NOT contribute to the satisfaction of these changing needs?

    <p>'Behavior orientation'</p> Signup and view all the answers

    'The brand is the only sustainable source of competitive advantage.' What concept is NOT presented in relation to this statement?

    <p>'Marketing mix'</p> Signup and view all the answers

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