Unit 5 Vocabulary Quiz

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Questions and Answers

What does the term 'collaborate with' imply in a business context?

  • To assess the potential of a product in the market
  • To compete against others in the market
  • To work together with others towards a common goal (correct)
  • To independently execute tasks without help

In marketing, what is the primary purpose of conducting market research?

  • To launch a new service or product
  • To measure the effectiveness of existing customer service
  • To develop a new advertising campaign
  • To understand customer preferences and trends (correct)

Which of the following best defines the term 'viral' in the context of advertising?

  • A method of traditional print advertising
  • A strategy that requires significant financial investment
  • Content that spreads rapidly through social media and word of mouth (correct)
  • A type of customer feedback mechanism

What does being 'generous' typically mean in a business environment?

<p>Providing more than what is expected, such as quality service or resources (D)</p> Signup and view all the answers

What does the term 'short-term' typically indicate regarding business goals?

<p>Goals that can be achieved within a limited timeframe (D)</p> Signup and view all the answers

Which term refers to the act of working together towards a common goal in business?

<p>collaborate with (D)</p> Signup and view all the answers

Which of the following is most likely to relate to the behavior of customers over time?

<p>evolve (B)</p> Signup and view all the answers

In the context of customer engagement, what does 'disconnect' typically refer to?

<p>Loss of communication (A)</p> Signup and view all the answers

Which term describes the analysis performed to understand consumer preferences before launching a product?

<p>market research (A)</p> Signup and view all the answers

Which marketing strategy relies heavily on user-generated content to spread rapidly?

<p>viral (D)</p> Signup and view all the answers

Flashcards

Collaborate with

To work together with others on a project or task.

Brand

A name, design, or symbol that identifies one seller's goods and services from those of others.

Customer

A person who buys goods or services from a store or business.

Measure

To determine the size, quantity, or quality of something.

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Launch

To begin marketing a product or service.

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Generous

Willing to give and share, especially with others in need.

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Openess

The quality of being willing to consider new ideas and experiences.

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Short-term

Lasting for a limited time, usually less than a year.

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Disconnect

To break a connection, like losing internet or a phone call.

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Service

The action of helping or providing something to others.

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Study Notes

Unit 5 Vocabulary

  • collaborate with: work together
  • brand: a name, term, design, symbol, or any combination that identifies a product or service
  • generous: giving or sharing freely; showing a large heart
  • openness: the quality of being open to new ideas or experiences
  • short-term: lasting for a short period of time
  • disconnect: to separate or interrupt a connection
  • customer: a person who buys goods or services
  • service: work that is done for a customer
  • staff: employees of an organization
  • work schedule: a timetable for work
  • measure: evaluate or assess; quantify, determine the quantity or extent of
  • launch: introduce or release a product or idea
  • advertising: communication to persuade people to buy a product or service
  • interruption: a temporary stop or break
  • market research: a process that helps businesses determine what consumers want or need
  • spectator: one who watches a game, gathering, program or event
  • evolve: to gradually develop into a new or improved form
  • viral: relating to a rapid and extensive spread of information or an idea

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Unit 5 Vocabulary PDF

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