Podcast
Questions and Answers
What is the simplest form of marketing?
What is the simplest form of marketing?
- Distributing free gifts and services only
- Determining consumer needs and developing programs to satisfy those needs (correct)
- Advertising products and services
- Improving public relations only
Which of the following is a common myth about marketing?
Which of the following is a common myth about marketing?
- Marketing is all about product promotion
- Marketing involves giving free gifts and services only
- Marketing focuses on improving public relations only
- Marketing aims at pushing sales only (correct)
What does the marketer's job involve according to the text?
What does the marketer's job involve according to the text?
- Improving public relations for hospitals
- Distributing free gifts and services to consumers
- Discovering consumer needs and formulating products and services to satisfy those needs (correct)
- Advertising products and services to consumers
What is the main focus of marketing in hospitals according to a common myth?
What is the main focus of marketing in hospitals according to a common myth?
In its simplest form, what does marketing involve according to the text?
In its simplest form, what does marketing involve according to the text?
What is the primary role of the marketer according to the text?
What is the primary role of the marketer according to the text?
What is the central focus of marketing, as mentioned in the text?
What is the central focus of marketing, as mentioned in the text?
According to the American Marketing Association, what is marketing responsible for?
According to the American Marketing Association, what is marketing responsible for?
When was the term 'marketing' first used to refer to what would be called sales today?
When was the term 'marketing' first used to refer to what would be called sales today?
What contributed to the emergence of marketing during the postwar period?
What contributed to the emergence of marketing during the postwar period?
According to Philip Kotler, what is marketing an art and a science of?
According to Philip Kotler, what is marketing an art and a science of?
According to the Institute Of Marketing, what is marketing responsible for?
According to the Institute Of Marketing, what is marketing responsible for?
What does marketing deal with according to the text?
What does marketing deal with according to the text?
What does marketing emphasize on according to the text?
What does marketing emphasize on according to the text?
What is the GAP Model used for in the context of healthcare marketing?
What is the GAP Model used for in the context of healthcare marketing?
What is the main purpose of the SERVQUAL Model in healthcare marketing?
What is the main purpose of the SERVQUAL Model in healthcare marketing?
What is the focus of developing a comprehensive marketing plan for hospitals and the healthcare industry?
What is the focus of developing a comprehensive marketing plan for hospitals and the healthcare industry?
Why is healthcare marketing considered different from marketing in other industries?
Why is healthcare marketing considered different from marketing in other industries?
What are hospitals encouraged to focus on, according to the text, for improving service quality?
What are hospitals encouraged to focus on, according to the text, for improving service quality?
What is the primary goal of customer relationship management (CRM) in healthcare marketing?
What is the primary goal of customer relationship management (CRM) in healthcare marketing?
What is one of the elements that dominate the health care delivery system?
What is one of the elements that dominate the health care delivery system?
What is the worth of the Indian healthcare industry?
What is the worth of the Indian healthcare industry?
Which industry employs about 80 lakh people directly and indirectly in India?
Which industry employs about 80 lakh people directly and indirectly in India?
What has become a dominant feature of the healthcare industry financing?
What has become a dominant feature of the healthcare industry financing?
What kind of information does today's consumer have better access to than ever before?
What kind of information does today's consumer have better access to than ever before?
What does healthcare marketing strive to meet?
What does healthcare marketing strive to meet?
In which setting did the delivery of care primarily shift to during the last two decades?
In which setting did the delivery of care primarily shift to during the last two decades?
What is a significant trend affecting society during the second half of the twentieth century?
What is a significant trend affecting society during the second half of the twentieth century?
What is the value of revenues in the healthcare industry?
What is the value of revenues in the healthcare industry?
'Effective health care marketing strives to meet the needs and wants of patients by strategically planning and executing processes based on the analysis of products, services, pricing, location, methods of promotion, and more.' What is an example of the strategic planning mentioned in this sentence?
'Effective health care marketing strives to meet the needs and wants of patients by strategically planning and executing processes based on the analysis of products, services, pricing, location, methods of promotion, and more.' What is an example of the strategic planning mentioned in this sentence?
