Understanding Trend vs Fad

Trends can remain popular for ______

Fads often appear in a single ______

Trend analysis involves asking questions such as whether new data fits a ______

Four Steps to Master Trendspotting: - Assess the Impact of the ______

Trendspotters engage directly with ______, places, and events to gather primary information

A trend is characterized by its appeal of 'newness' due to its scarcity or absence in the marketplace, leading to increasing awareness and demand among consumers.- conceptualized ideas or patterns with the potential for long-lasting influence, sustained by increasing presence and demand among consumers.- evident through sustained and increasing numbers over an extended period, such as population growth, disease prevalence, or product consumption trends. A fad is a short-lived idea with fleeting popularity, often referred to as a 'flash in the pan,' limited staying power in the market, with a clear beginning and end of influence, Fads are confined to certain segments of society, triviality and susceptibility to becoming outmoded.They are not created but rather revived from existing styles within subgroups. Elements and characteristics of trends: Duration of Time: ______s have longer staying power compared to fads.They enjoy a longer period of popularity, and their lifespan is not short-lived.Acceptability: ______s are widely accepted by many industries and people.They receive popular support from consumers and companies.Cultural Basis: ______s are rooted in cultural traditions, beliefs, and values.They persist because they become part of society's culture and are not confined to a short period of popularity.Transitory Increase or Decrease: ______s exhibit a transitory increase or decrease but have the potential to eventually slow down and decline.

A ________ is characterized by its appeal of 'newness' due to its scarcity or absence in the marketplace, leading to increasing awareness and demand among consumers.- conceptualized ideas or patterns with the potential for long-lasting influence, sustained by increasing presence and demand among consumers.- evident through sustained and increasing numbers over an extended period, such as population growth, disease prevalence, or product consumption trends.

Elements and characteristics of trends: Duration of Time: Trends have longer staying power compared to fads.They enjoy a longer period of popularity, and their lifespan is not short-lived.Acceptability: ________ are widely accepted by many industries and people.They receive popular support from consumers and companies.

Cultural Basis: Trends are rooted in cultural traditions, beliefs, and values.They persist because they become part of society's culture and are not confined to a short period of popularity.Transitory Increase or Decrease: ________ exhibit a transitory increase or decrease but have the potential to eventually slow down and decline.

Fads are confined to certain segments of society, triviality and susceptibility to becoming outmoded.They are not created but rather revived from existing styles within subgroups. Elements and characteristics of trends: Duration of Time: ________ have longer staying power compared to fads.They enjoy a longer period of popularity, and their lifespan is not short-lived.