Podcast
Questions and Answers
Which of the following is a key advantage of online advertising over traditional methods?
Which of the following is a key advantage of online advertising over traditional methods?
- Higher degree of control over ad placement.
- Greater ability to target specific demographics. (correct)
- Reduced need for creative design.
- Guaranteed higher click-through rates.
What does SEO primarily focus on enhancing?
What does SEO primarily focus on enhancing?
- Website's visibility in search engine results. (correct)
- Company's social media engagement metrics.
- Website's credibility with influencers.
- Effectiveness of paid online advertisements.
Which of the following metrics is MOST directly related to the immediate impact of an online ad?
Which of the following metrics is MOST directly related to the immediate impact of an online ad?
- Return on ad spend (ROAS).
- Click-through rate (CTR). (correct)
- Customer lifetime value (CLTV).
- Conversion rate.
What is the primary purpose of A/B testing in the context of online advertising?
What is the primary purpose of A/B testing in the context of online advertising?
Which of the following is a potential drawback of relying heavily on online advertising for customer acquisition?
Which of the following is a potential drawback of relying heavily on online advertising for customer acquisition?
A company notices a high bounce rate on its landing page. What does this likely indicate?
A company notices a high bounce rate on its landing page. What does this likely indicate?
What is retargeting in online advertising?
What is retargeting in online advertising?
Which of the following factors MOST affects the Quality Score of a keyword in Google Ads?
Which of the following factors MOST affects the Quality Score of a keyword in Google Ads?
A business wants to increase brand awareness through online video advertising. Which metric will BEST indicate the reach of their campaign?
A business wants to increase brand awareness through online video advertising. Which metric will BEST indicate the reach of their campaign?
Which of the following is NOT typically a component of a comprehensive online marketing strategy?
Which of the following is NOT typically a component of a comprehensive online marketing strategy?
Flashcards
Online
Online
Connected to the internet or available through the internet.
Study Notes
- "Online" signifies a state of being connected to a network, typically the internet.
- It implies accessibility and interaction within a digital environment.
- This term is used to describe activities, services, resources, and interactions that occur over the internet.
- Being online enables communication, information access, commerce, entertainment, and various other activities.
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