Understanding the Engagement Cycle

• A structured path that audiences follow when interacting with your brand, helping to craft impactful content at different stages of the buying journey (correct)
• A traditional advertising strategy
• A type of sales funnel used in the past
• A tool for content segmentation only

• It targets a broad audience without specific stages
• It focuses on one-time ad placements
• It relies solely on content segmentation
• It is a structured path that audiences follow when interacting with a brand (correct)

• It is irrelevant to content creation
• It emphasizes general brand awareness over specific buying stages
• It focuses on creating viral content only
• It helps in crafting impactful content at different stages of the buying journey (correct)