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Questions and Answers
According to the American Marketing Association, what is marketing?
According to the American Marketing Association, what is marketing?
- A method of controlling customer behavior
- A process of maximizing profits through sales
- An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships (correct)
- An individual activity for promoting products to customers
What is the main focus of marketing according to Philip Kotler?
What is the main focus of marketing according to Philip Kotler?
- Maximizing profits through aggressive advertising
- Controlling the market through monopolistic practices
- Exploring, creating, communicating, delivering value to targeted customers at profit (correct)
- Selling products at the highest possible price
What does the term 'market' mean in Latin?
What does the term 'market' mean in Latin?
- "To Buy"
- "To Trade" (correct)
- "To Communicate"
- "To Sell"
Who are considered stakeholders in a company?
Who are considered stakeholders in a company?
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What are examples of goods that are marketed?
What are examples of goods that are marketed?
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