10 Questions
What is the main purpose of propaganda as described in the text?
To influence the opinion of society
Which of the following is an example of the 'name calling' propaganda technique?
Activists
What is the purpose of using 'glittering generalities' in propaganda according to the text?
To appeal to emotions rather than logic
How does the 'transfer' propaganda technique work according to the text?
By using a symbol that carries respect, authority, sanction or prestige
Which of the following is NOT a common misconception about propaganda according to the text?
Propaganda is only used by politicians to address their rivals
What is the technique called when a respected celebrity endorses a product or idea?
Testimonial
Which propaganda technique appeals to the idea that 'everyone else is doing it, so you should too'?
Bandwagon
In the example given, what is the person avoiding by blaming the government?
Personal responsibility
What technique is used when a political event is held with the Philippine flag as a backdrop?
Guilt-by-Association
In the example given, what did Marlon's friends do that influenced his decision to create a social media account?
They joined social media sites
Study Notes
Propaganda Techniques
- Propaganda is the spreading of rumors, false or correct information or idea in order to influence the opinion of the society.
- Propaganda techniques appeal more to one’s emotions than to common sense or logic.
Name Calling
- Giving a person or an idea a bad label by using an easy-to-remember name to reject or condemn the person or idea without examining what the label really means.
- Examples: Terrorists, Rebels, Activists.
Glittering Generalities
- Using strong and positive words to persuade us into accepting and approving things without examining the evidence.
- Example: "Change is coming".
Transfer
- Using a symbol that carries respect, authority, sanction or prestige along with an idea or argument to make it more acceptable.
- Example: Using the Philippine Flag as a backdrop for a political event.
- Also called GUILT- or VIRTUE-BY-ASSOCIATION.
Testimonial
- When a respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad).
- Example: A famous beauty queen gives her positive reviews about a beauty product.
Plain Folks
- Convincing an audience that an idea is good because it is the same idea of the majority of people like yourself.
- Example: "This is the will of the people".
- Also when a speaker tells a story about a family or people that are “just like you” to reinforce the speaker's point of view.
Bandwagon
- Making an appeal that “everyone else is doing it, and so should you.”
- Example: Joining social media because most of your friends are already on it.
Scapegoat
- Transferring the blame to one person or group without investigating the complexities of the issue.
- Example: Blaming the government for not stopping the spread of a virus instead of taking personal responsibility.
Test your knowledge about propaganda techniques and how they influence opinions in society. Learn about persuasive techniques that appeal to emotions rather than logic or common sense.
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