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Questions and Answers
What is the potential market?
What is the potential market?
- The demographic groups that are currently customers
- The part of the market that cannot be captured in the future
- The total population that has shown interest in a product or service (correct)
- The total demand for a product in a given market
What is another term for potential market?
What is another term for potential market?
- Total addressable market (TAM) (correct)
- Existing market
- Actual market
- Target market
Which of the following is not part of the potential market?
Which of the following is not part of the potential market?
- Demographic groups that are currently customers (correct)
- The total demand for a product in a given market
- Demographic groups that are not currently customers
- Demographic groups that could become customers in the future
What does market potential refer to?
What does market potential refer to?
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Which of the following statements is true about the potential market?
Which of the following statements is true about the potential market?
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