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Questions and Answers
What is one of the main keys to getting media coverage for your business?
What is one of the main keys to getting media coverage for your business?
- Building relationships and offering value (correct)
- Ignoring journalists' requests
- Being pushy and aggressive with journalists
- Creating fake news stories
What kind of trends create momentum in the media?
What kind of trends create momentum in the media?
- Trends that are completely new and unfamiliar
- Trends that are outdated and overused
- Trends that can be jumped on or created for oneself (correct)
- Trends that journalists are not interested in
What should you focus on when positioning yourself as an expert within your industry according to the text?
What should you focus on when positioning yourself as an expert within your industry according to the text?
- Becoming a nuisance to journalists
- Ignoring journalists' requests for information
- Being helpful and building relationships with journalists (correct)
- Being irrelevant to journalists
Why is earned media considered a longer game according to the text?
Why is earned media considered a longer game according to the text?
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What is recommended to small businesses in terms of building relationships with journalists?
What is recommended to small businesses in terms of building relationships with journalists?
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Why is it important for news to be relevant and topical according to the text?
Why is it important for news to be relevant and topical according to the text?
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How does the text suggest small businesses show up to journalists?
How does the text suggest small businesses show up to journalists?
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What kind of approach does the text recommend when dealing with journalists?
What kind of approach does the text recommend when dealing with journalists?
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