8 Questions
What is one of the main keys to getting media coverage for your business?
Building relationships and offering value
What kind of trends create momentum in the media?
Trends that can be jumped on or created for oneself
What should you focus on when positioning yourself as an expert within your industry according to the text?
Being helpful and building relationships with journalists
Why is earned media considered a longer game according to the text?
It requires building relationships and showing credibility over time
What is recommended to small businesses in terms of building relationships with journalists?
Focus on building relationships with one or two key journalists or media outlets
Why is it important for news to be relevant and topical according to the text?
Relevant news attracts more readership and interest
How does the text suggest small businesses show up to journalists?
As credible experts who offer value and help with stories
What kind of approach does the text recommend when dealing with journalists?
Approach them carefully, cautiously, and respectfully
Test your knowledge on media relations, including understanding journalists, writing styles, and positioning yourself as an expert in your industry. Explore the essentials of media relations to enhance your communication skills.
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