Understanding Media Relations Quiz

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Questions and Answers

What is one of the main keys to getting media coverage for your business?

  • Building relationships and offering value (correct)
  • Ignoring journalists' requests
  • Being pushy and aggressive with journalists
  • Creating fake news stories

What kind of trends create momentum in the media?

  • Trends that are completely new and unfamiliar
  • Trends that are outdated and overused
  • Trends that can be jumped on or created for oneself (correct)
  • Trends that journalists are not interested in

What should you focus on when positioning yourself as an expert within your industry according to the text?

  • Becoming a nuisance to journalists
  • Ignoring journalists' requests for information
  • Being helpful and building relationships with journalists (correct)
  • Being irrelevant to journalists

Why is earned media considered a longer game according to the text?

<p>It requires building relationships and showing credibility over time (A)</p> Signup and view all the answers

What is recommended to small businesses in terms of building relationships with journalists?

<p>Focus on building relationships with one or two key journalists or media outlets (B)</p> Signup and view all the answers

Why is it important for news to be relevant and topical according to the text?

<p>Relevant news attracts more readership and interest (A)</p> Signup and view all the answers

How does the text suggest small businesses show up to journalists?

<p>As credible experts who offer value and help with stories (B)</p> Signup and view all the answers

What kind of approach does the text recommend when dealing with journalists?

<p>Approach them carefully, cautiously, and respectfully (D)</p> Signup and view all the answers

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