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Understanding Media Relations Quiz

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Questions and Answers

What is one of the main keys to getting media coverage for your business?

Building relationships and offering value (correct)

Ignoring journalists' requests

Being pushy and aggressive with journalists

Creating fake news stories

What kind of trends create momentum in the media?

Trends that are completely new and unfamiliar

Trends that are outdated and overused

Trends that can be jumped on or created for oneself (correct)

Trends that journalists are not interested in

What should you focus on when positioning yourself as an expert within your industry according to the text?

Becoming a nuisance to journalists

Ignoring journalists' requests for information

Being helpful and building relationships with journalists (correct)

Being irrelevant to journalists

Why is earned media considered a longer game according to the text?

It requires building relationships and showing credibility over time Signup and view all the answers

What is recommended to small businesses in terms of building relationships with journalists?

Focus on building relationships with one or two key journalists or media outlets Signup and view all the answers

Why is it important for news to be relevant and topical according to the text?

Relevant news attracts more readership and interest Signup and view all the answers

How does the text suggest small businesses show up to journalists?

As credible experts who offer value and help with stories Signup and view all the answers

What kind of approach does the text recommend when dealing with journalists?

Approach them carefully, cautiously, and respectfully Signup and view all the answers

Understanding Media Relations Quiz

Choose a study mode

Podcast

Questions and Answers

What is one of the main keys to getting media coverage for your business?

What kind of trends create momentum in the media?

What should you focus on when positioning yourself as an expert within your industry according to the text?

Why is earned media considered a longer game according to the text?

What is recommended to small businesses in terms of building relationships with journalists?

Why is it important for news to be relevant and topical according to the text?

How does the text suggest small businesses show up to journalists?

What kind of approach does the text recommend when dealing with journalists?

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