Understanding Mass Communication
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Questions and Answers

According to Schramm (1965), how does he define communication?

  • As a system by which a group of people simultaneously transmit information to a large audience
  • As a process of creating shared meaning between mass media and their audiences
  • As a symbolic process whereby reality is produced, maintained, repaired, and transformed
  • As a purposeful effort to establish a relationship between a source and a receiver (correct)
  • How does Baran (2011) differentiate mass communication from communication?

  • Mass communication is the process of creating shared meaning between the mass media and their audiences (correct)
  • Mass communication involves the transmission of information to a large audience scattered in space and time
  • Communication focuses on creating shared meaning while mass communication does not
  • Communication is a development that involves sharing information between a sender and a receiver
  • How does Carey (1975) view communication?

  • As a symbolic process whereby reality is produced, maintained, repaired, and transformed (correct)
  • As a process of creating shared meaning between mass media and their audiences
  • As a purposeful effort to establish a relationship between a source and a receiver
  • As the technically mediated transmission and publication of information to a large audience
  • How do Hagen and Schafer-Hock (2022) define mass communication?

    <p>As the technically mediated transmission and publication of information to a large audience scattered in space and time</p> Signup and view all the answers

    According to Sambe (2005), how does he define mass communication?

    <p>As the system by which people simultaneously transmit information to an audience</p> Signup and view all the answers

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