5 Questions
According to Schramm (1965), how does he define communication?
As a purposeful effort to establish a relationship between a source and a receiver
How does Baran (2011) differentiate mass communication from communication?
Mass communication is the process of creating shared meaning between the mass media and their audiences
How does Carey (1975) view communication?
As a symbolic process whereby reality is produced, maintained, repaired, and transformed
How do Hagen and Schafer-Hock (2022) define mass communication?
As the technically mediated transmission and publication of information to a large audience scattered in space and time
According to Sambe (2005), how does he define mass communication?
As the system by which people simultaneously transmit information to an audience
This quiz delves into the foundational aspects of broadcasting and mass communication, exploring the definition of mass communication according to prominent scholar Schramm. It provides an introduction to the concepts and principles essential for understanding broadcasting and its role in mass communication.
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