Podcast
Questions and Answers
According to Schramm (1965), how does he define communication?
According to Schramm (1965), how does he define communication?
- As a system by which a group of people simultaneously transmit information to a large audience
- As a process of creating shared meaning between mass media and their audiences
- As a symbolic process whereby reality is produced, maintained, repaired, and transformed
- As a purposeful effort to establish a relationship between a source and a receiver (correct)
How does Baran (2011) differentiate mass communication from communication?
How does Baran (2011) differentiate mass communication from communication?
- Mass communication is the process of creating shared meaning between the mass media and their audiences (correct)
- Mass communication involves the transmission of information to a large audience scattered in space and time
- Communication focuses on creating shared meaning while mass communication does not
- Communication is a development that involves sharing information between a sender and a receiver
How does Carey (1975) view communication?
How does Carey (1975) view communication?
- As a symbolic process whereby reality is produced, maintained, repaired, and transformed (correct)
- As a process of creating shared meaning between mass media and their audiences
- As a purposeful effort to establish a relationship between a source and a receiver
- As the technically mediated transmission and publication of information to a large audience
How do Hagen and Schafer-Hock (2022) define mass communication?
How do Hagen and Schafer-Hock (2022) define mass communication?
According to Sambe (2005), how does he define mass communication?
According to Sambe (2005), how does he define mass communication?
Flashcards are hidden until you start studying