Understanding Mass Communication

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Questions and Answers

What is the primary meaning of mass communication?

Communication exclusively through print media
Limited transmission of information to a small, niche audience
Transmission of information to a large and diverse audience through various media channels (correct)
Communication within small, homogeneous groups using specific media

What does mass communication rely on to convey information?

Mediums like television, radio, newspapers, magazines, social media, etc. (correct)
Personalized communication channels for each individual
Only on traditional print media like newspapers and magazines
Exclusively on digital media such as websites and social media platforms

What is a characteristic of mass communication?

Narrow focus on a specific group with immediate feedback
Wide reach to a vast and diverse audience simultaneously (correct)
Feedback directly from the audience without delay
Exclusive focus on individualized messages

What role do professionals play in mass communication?

Involvement of trained professionals like journalists, advertisers, broadcasters, etc., in creating and disseminating content (C) Signup and view all the answers

What types of media are included in mass communication?

Broadcast media (TV, radio), print media (newspapers, magazines), digital media (websites, social media), and more (C) Signup and view all the answers