Podcast
Questions and Answers
What is a unique feature of the iIguana offered by iPets?
What is a unique feature of the iIguana offered by iPets?
- It produces realistic sounds.
- It has a working tail.
- It can swim in water.
- It is complete with hand-painted scales. (correct)
What is the retail price that includes a charger and a trial subscription?
What is the retail price that includes a charger and a trial subscription?
- It is not specified in the advert. (correct)
- £39.99 one-time payment
- £29.99 a month
- £19.99 a month
How long will two hours of charging provide the iPet with moderate activity?
How long will two hours of charging provide the iPet with moderate activity?
- Six hours
- Four hours (correct)
- Two hours
- Eight hours
Why are iPets not suitable for children under 5?
Why are iPets not suitable for children under 5?
What does the term 'submerged' mean in the context of iPets?
What does the term 'submerged' mean in the context of iPets?
What is one major benefit of owning an iPet compared to traditional pets?
What is one major benefit of owning an iPet compared to traditional pets?
Which of the following features is specific to the iPup?
Which of the following features is specific to the iPup?
What promotional offer is currently available for iPets?
What promotional offer is currently available for iPets?
What mode allows an iPet to await its owner's return after a vacation?
What mode allows an iPet to await its owner's return after a vacation?
What are the iKitten's primary engaging activities?
What are the iKitten's primary engaging activities?
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Study Notes
iPets Overview
- iPets are marketed as a hassle-free alternative to traditional pets, providing companionship without the responsibilities.
- Offers a limited-time 20% discount during December, encouraging immediate purchases.
- Target audience includes individuals with pet allergies, space limitations, or time constraints.
Product Details
- The iIguana features hand-painted scales and spines; customers receive a free accessory with orders before the month ends.
- A one-month trial subscription to the iPets Plus Care Package is included, with an optional extended package for £29.99/month.
- Two hours of charging provides four hours of moderate activity for the pet.
- iPets come with a 12-month guarantee but are unsuitable for outdoor use or submersion in water.
- Not recommended for children under 5 due to potential hazards.
Benefits of iPets
- Mimics lifelike behaviors of real pets, featuring advanced robotic technology and realistic detailing.
- Avoids common drawbacks of pet ownership — no cleaning up waste, no odors, and no need for frequent walks.
- Can be put into snooze mode for unattended periods, making them ideal for travel.
iPup Features
- Available in multiple breeds and colors with programmable voice recognition.
- Capable of performing commands like sitting and rolling over.
- Designed to have realistic features, like puppy-dog eyes and a wagging tail, offering an engaging user experience.
iKitten Features
- Playful design includes accessories like balls of iYarn and iFeathers for interactive play.
- Night mode allows the iKitten to curl up beside you during relaxation time, enhancing its role as a companion.
Exaggeration and Rhetoric in Marketing
- Exaggeration used to highlight benefits of iPets, framing them as perfect companions without the downsides of real pets.
- Negative aspects of real pets are emphasized, such as allergies, costs, and responsibilities.
- Rhetorical questions engage potential buyers by prompting them to consider the advantages of iPets over traditional pets.
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