Podcast
Questions and Answers
Explain the focus of the study conducted by Indah Fatmawati and Nauval Al Amudi in the Indonesian Journal of Business and Entrepreneurship.
Explain the focus of the study conducted by Indah Fatmawati and Nauval Al Amudi in the Indonesian Journal of Business and Entrepreneurship.
The study focuses on the impact of green brand positioning on green purchasing decisions, considering consumer knowledge and consumer green brand attitude, specifically in the context of green lamp purchase decisions.
What is the key strategy discussed in the study conducted by Indah Fatmawati and Nauval Al Amudi?
What is the key strategy discussed in the study conducted by Indah Fatmawati and Nauval Al Amudi?
The key strategy discussed in the study is green branding, which is considered a relevant strategy for winning the business competition.
What is the research setting for the study conducted by Indah Fatmawati and Nauval Al Amudi?
What is the research setting for the study conducted by Indah Fatmawati and Nauval Al Amudi?
The research setting for the study is green lamp purchase decisions.
What are the factors examined in the study conducted by Indah Fatmawati and Nauval Al Amudi?
What are the factors examined in the study conducted by Indah Fatmawati and Nauval Al Amudi?
Signup and view all the answers
What is the DOI (Digital Object Identifier) for the study conducted by Indah Fatmawati and Nauval Al Amudi?
What is the DOI (Digital Object Identifier) for the study conducted by Indah Fatmawati and Nauval Al Amudi?
Signup and view all the answers
