5 Questions
Explain the focus of the study conducted by Indah Fatmawati and Nauval Al Amudi in the Indonesian Journal of Business and Entrepreneurship.
The study focuses on the impact of green brand positioning on green purchasing decisions, considering consumer knowledge and consumer green brand attitude, specifically in the context of green lamp purchase decisions.
What is the key strategy discussed in the study conducted by Indah Fatmawati and Nauval Al Amudi?
The key strategy discussed in the study is green branding, which is considered a relevant strategy for winning the business competition.
What is the research setting for the study conducted by Indah Fatmawati and Nauval Al Amudi?
The research setting for the study is green lamp purchase decisions.
What are the factors examined in the study conducted by Indah Fatmawati and Nauval Al Amudi?
The study examines how green brand positioning and knowledge form the green brand attitude and how green brand attitude determines green purchase decisions.
What is the DOI (Digital Object Identifier) for the study conducted by Indah Fatmawati and Nauval Al Amudi?
Test your knowledge on how product positioning and consumer awareness of green brands influence purchase decisions. Explore the connection between marketing strategies, consumer behavior, and environmental consciousness.
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