Understanding Generation Alpha

• Generation Alpha includes individuals born between 2010 and 2025
• They are the first generation of the 21st century who are digitally native
• Their parents are Millennials, and their siblings are Gen Z

Key Statistics

• Over 50% of Gen Alpha children use social media before age 12
• YouTube is the most popular platform, with approximately 85% using it regularly
• TikTok is the second most popular, used by around 60% of Gen Alpha with social media access
• Gen Alpha children spend an average of 4.5 hours per day on screens
• They spend an average of 2.5 hours daily on social media
• About 40% of Gen Alpha children own their first smartphone by age 10
• 73% of Gen Alpha parents are concerned about their children’s social media use
• 75% of Gen Alpha social media users use gaming-based social platforms like Roblox
• 65% of Gen Alpha prefer video over text content
• 45% of Gen Alpha children have watched online tutorials to learn new skills
• 30% of older Gen Alpha children (age >12 years old) use Instagram daily
• 80% of Gen Alpha’s online time is on mobile devices
• 55% of Gen Alpha users prefer creating content over consuming it
• Gen Alpha children are exposed to social media by age 8 on average
• 90% of Gen Alpha’s social media usage includes interactive elements
• Educational content is about 40% of their social media consumption
• 70% of Gen Alpha users regularly use social media filters and effects
• 85% of Gen Alpha’s social media usage involves short-form videos
• Parents report 60% of Gen Alpha children use social media for creative expression
• 35% of Gen Alpha users have participated in social media challenges, especially TikTok challenges
• 25% of older Gen Alpha members use virtual reality social platforms
• 50% of Gen Alpha social media users communicate through emojis and GIFs
• Gaming livestreams account for 30% of their social media viewing time
• 65% of Gen Alpha users prefer voice messages over text messages
• 55% of Gen Alpha use social learning platforms for homework help
• 40% of Gen Alpha users have created their own video content
• 75% of Gen Alpha’s social media usage is monitored by parental controls
• Music-based social content engagement is at 45% among Gen Alpha users
• 80% of Gen Alpha social media users prefer visual communication over text
• Multi-platform usage is common, with the average user active on 3-4 platforms

Social Media Usage Before Teenage Years

• Over 50% of Gen Alpha children begin using social media before age 12
• The average Gen Alpha child is exposed to social media by age 8
• 73% of Gen Alpha parents are concerned about their children's social media usage
• Approximately 40% of Gen Alpha children own a smartphone by age 10

Popular Social Media Apps

• YouTube is the most popular, used regularly by approximately 85%
• TikTok is the second most popular, used by about 60% of Gen Alpha who have social media access
• 30% of older Gen Alpha members (over 12) use Instagram daily
• Average Gen Alpha user is active on 3-4 platforms and spends 4.5 hours on screens daily with 2.5 hours specifically on social media

Content Format Preferences

• 65% of Gen Alpha prefer video content over text
• 45% regularly watch online video tutorials to learn new skills
• They prefer shorter videos (up to 3 minutes) over longer ones (12+ minutes)
• 55% of Gen Alpha users prefer creating content, like making their own videos

Creative Outlet

• Parents report that 60% of Gen Alpha children use social media for creative expression
• 75% of Gen Alpha social media users use gaming-based social platforms like Roblox
• Gaming livestreams account for 30% of Gen Alpha’s social media viewing time
• 90% of Gen Alpha’s social media usage includes interactive elements

Communication Preferences

• 65% of Gen Alpha users prefer voice messages over text
• 80% prefer visual communication over text
• 50% regularly use emojis and GIFs when communicating

Mobile Device Usage

• 80% of Gen Alpha’s online time is spent on mobile devices rather than computers
• They spend most of their time on their mobile phones as the first digitally-native generation

TikTok Usage

• Approximately 60% of Gen Alpha children who have access to social media actively use TikTok
• High engagement among 8-13 year olds who spends 45-50 minutes on the app daily

Twitter (X) Usage

• Approximately 10-15% of Gen Alpha interact with Twitter (X) because they prefer visual and video content over text
• The themes aren't suitable for children who prefer entertainment-oriented platforms and it also contains adult content

Instagram Usage

• Approximately 30-35% of older Gen Alpha (9-13) use Instagram, even though the platform requires users to be 13 or older
• 55% of Gen Alphas are likely to buy a product based on recommendations of their favorite Instagram influencers

Noteit Usage

• Gen Alpha are using Noteit as a "Snapchat replacement"
• Reached 50 million users
• App’s main feature is a home screen widget that allows users to instantly share photos, videos, and drawings with close friends and family

Pinterest Usage

• Approximately 20-25% of Gen Alpha interacts with Pinterest for educational content, DIY projects, and creative inspiration

Snapchat Usage

• Approximately 25-30% of older Gen Alpha members (10-13) use Snapchat, despite the platform’s official age requirement of 13
• They also use AR filters, short-form content, and ephemeral messaging features

Facebook (Meta) Usage

• Approximately 15-20% of Gen Alpha children have some interaction with Facebook
• Children tend to view Facebook as “their folks’ platform”

Social Media Effects

• Social media has increased digital literacy, creativity through content creation, and building global connections
• Spending 4.5 hours daily on screens has increased anxiety levels, reduced face-to-face social skills, and shorter attention spans