Podcast
Questions and Answers
What is the effect of improved bandwidth on information embedding?
What is the effect of improved bandwidth on information embedding?
- More information is successfully embedded (correct)
- It has no effect on information embedding
- Less information can be embedded
- Information quality decreases with improved bandwidth
What does a typeface consist of?
What does a typeface consist of?
- A single style of characters
- Only numbers and symbols
- Many characters of different styles
- A family of graphic characters including various sizes (correct)
What distinguishes a font from a typeface?
What distinguishes a font from a typeface?
- A font is a collection of characters of a single size and style (correct)
- A font represents a typeface in various styles
- A font includes multiple typefaces within it
- A font is solely for digital display
Which of the following statements about typefaces and fonts is correct?
Which of the following statements about typefaces and fonts is correct?
What happens to information embedding with poor bandwidth?
What happens to information embedding with poor bandwidth?
What is the correct term for the height of lowercase letter x?
What is the correct term for the height of lowercase letter x?
Which of the following describes letters with taller features?
Which of the following describes letters with taller features?
What does the term 'font' refer to in typographic terminology?
What does the term 'font' refer to in typographic terminology?
Which statement is correct about the use of 'font' and 'typeface'?
Which statement is correct about the use of 'font' and 'typeface'?
Which of the following features does not typically fall under letter height classifications?
Which of the following features does not typically fall under letter height classifications?
Flashcards
Bandwidth
Bandwidth
The amount of data that can be transferred over a network in a given time period.
Typeface
Typeface
A set of characters that have similar design features, such as Times New Roman, Arial, or Helvetica.
Font
Font
A collection of characters of a specific size and style within a typeface.
Improved Bandwidth
Improved Bandwidth
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More Info Embedded
More Info Embedded
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X-height
X-height
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Ascender
Ascender
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Study Notes
Cuneiform System
- A logo-syllabic writing system used for numerous ancient Near East languages
HTML
- Hyper Text Markup Language, the web's native language
- Designed for simple text and occasional graphics
- Improved bandwidth allows for more embedded information
Typeface and Font
- Typeface: A family of characters containing various sizes
- Font: A collection of characters within a single style and size
- Font size: Measured in points (1 point = 0.0138 inch or 1/72 inch)
- Font size: Distance from capital letter top to descender bottom
- Font is the character, Typeface is the style
Font Features
- X-height: Height of lowercase letter 'x'
- Ascender: Tall letter features
- Descender: Letter parts below the baseline
- Leading: Vertical spacing between lines, improving readability
- Kerning: Spacing between character pairs
- Unacceptable/Awkward Read: Incorrect kerning; too close or far apart
Types of Kerning
- Normal: Round to Straight "Oh"
- Open: Straight to Straight "hn"
- Tight: Round to Round "Oo"
Tracking and Rasterization
- Tracking: Adjusting overall letter spacing
- Rasterizing: Converting letters into mathematical symbols for screen/print
Font Style
- Font style: Adjusts character width (regular, expanded, condensed)
Aliasing and Anti-Aliasing
- Aliasing: Jagged edges in low-resolution images
- Anti-Aliasing: Smooths jagged edges by averaging pixel colours at boundaries
Serifs
- Small strokes at the ends of larger letter strokes
Font Usage Styles
- Sans-Serif (Gothic): No extra strokes at the ends of letters
- Serif used for: Body text (books, magazines, brochures)
- Sans used for: Headlines, bold statements (web, interfaces, mobile apps)
Design Perspective
- Font choice depends on message complexity and platform
Presentation
- Bulleted points, large fonts, ample white space
Additional Notes
- Point Size: Measured from ascender to descender
- Bandwidth: Internet speed
- Rounded characters take less space due to shape
- Sans fonts are easier to read on web/mobile
- Ancient Egyptian Hieroglyphs: Pictorial writing used on Egyptian monuments
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