Understanding Fair Price Concept

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Questions and Answers

What is the primary characteristic of a 'fair price' according to the text?

  • The highest price a buyer is willing to pay, ensuring maximum profit to the supplier.
  • The lowest price that ensures a continuous supply of the needed quality when and where needed. (correct)
  • The price set by the buyer after negotiations to get the best deal.
  • The price that equals the production cost plus the supply cost, and nothing more.

Even if a particular item in a supplier's line does not contribute its ‘full share’, what cost should the price normally cover?

  • The cost plus a predetermined profit margin.
  • The total costs incurred by the supplier for all products.
  • The average cost across all items in the supplier's line.
  • Only the direct costs incurred in producing that specific item. (correct)

Why might a 'fair price' for one seller be different from a 'fair price' for another seller for the same or substitute item?

  • Because some sellers manipulate their prices to artificially inflate them.
  • Because the buyer prefers to pay different prices to different sellers.
  • Because different sellers might have different cost structures and desired profit margins. (correct)
  • Because of collusion between the buyer and certain sellers.

Under what circumstances should a prevailing price NOT be considered a 'fair price'?

<p>When the price is artificially influenced by either monopolistic actions, or 'black' or 'gray' markets. (C)</p> Signup and view all the answers

What does a supply manager use to determine what a 'fair price should be'?

<p>Past experience, knowledge of production processes, associated costs and logistics costs. (B)</p> Signup and view all the answers

Which statement most accurately describes the relationship between a supplier's costs and price?

<p>A fair price should, at minimum, cover direct costs, with long-term sales contributing to overall costs and a reasonable profit. (B)</p> Signup and view all the answers

A company’s buyer purchases similar items from two different suppliers, paying varying prices. How can both be considered fair from the buyer’s perspective?

<p>If each price ensures a continuous supply of the required quality, where and when needed, both prices can be fair, reflecting each supplier’s specific costs. (A)</p> Signup and view all the answers

What is the direct implication of a price being established through a monopolistic or collusive selling agreement?

<p>Such a price does not inherently make it unfair or excessive, but must be evaluated for appropriateness. (C)</p> Signup and view all the answers

Under what circumstance should a prevailing market price be questioned to determine the fairness?

<p>If it results from monopolistic practices or is a black market price. (B)</p> Signup and view all the answers

Which action is most crucial for a supply manager when determining a 'fair price'?

<p>Exercising judgment based on past experiences and knowledge of production and logistics costs. (C)</p> Signup and view all the answers

What is the best description of a 'fair price' for an item?

<p>The lowest price that ensures a continuous supply of the appropriate quality where and when needed, allowing the supplier a reasonable profit. (A)</p> Signup and view all the answers

Why is a supplier's profit necessary when looking at a fair price?

<p>To ensure their continued supply of goods and services in the long run. (C)</p> Signup and view all the answers

How does the concept of a 'fair price' account for different suppliers of similar items?

<p>It acknowledges that fair prices can vary based on each supplier's costs. (B)</p> Signup and view all the answers

What role does knowledge of production and logistics costs play in determining a fair price?

<p>They provide a baseline for judging the appropriateness of a price. (C)</p> Signup and view all the answers

If a particular item in a supplier's line does not meet its expected 'full share', what must the price at least still cover?

<p>All direct costs incurred in producing that item. (B)</p> Signup and view all the answers

Flashcards

Fair Price

The lowest price that ensures a continuous supply of the right quality, delivered on time.

Supplier Profitability

A supplier’s total costs, including a reasonable profit, must be covered by total sales in the long run.

Comparative Pricing

A fair price to one seller for an item may be higher than the fair price for a similar item from another seller.

Monopolist Price Fairness

Just because a price is set by a monopoly or through collusion doesn't automatically make it unfair.

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Market Price vs. Fair Price

The prevailing price isn't always a fair price, especially in situations like black markets or when prices are manipulated.

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What is a fair price?

A fair price is the lowest price that ensures a continuous supply of the right quality, delivered on time.

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Why is supplier profit important?

A supplier needs to make a profit to stay in business and continue supplying goods.

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Direct costs and fair price

The price paid for an item should at least cover the direct costs of producing and supplying it.

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Fair price for different sellers

Different sellers of the same item can have different fair prices based on their costs and efficiency.

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Monopoly prices and fairness

Just because a price is set by a monopoly or through collusion doesn't mean it's automatically unfair.

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How do supply managers determine a fair price?

Supply managers need to use their experience, knowledge of production costs, and logistics to determine a fair price.

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What factors influence a fair price?

A fair price considers all relevant factors, including production costs, logistics, and a reasonable profit for the supplier.

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The continuous challenge of fair pricing

Supply managers constantly face the task of judging what a fair price should be in various scenarios.

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Why is knowledge of production important?

Having a deep understanding of how goods are produced and delivered is crucial for evaluating fairness.

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Study Notes

Fair Price Definition

  • A fair price is the lowest price ensuring a continuous supply of the right quality, at the right time, and in the right place.
  • Continuous supply depends on the supplier making a reasonable profit.
  • A supplier's total costs, including profit, must be covered by total sales in the long run.

Factors Determining Fair Price

  • An individual item may not always fully contribute to cost recovery over a specific period.
  • Even for these items, the price paid should cover the direct costs incurred.
  • Fair prices for the same item or a substitute may vary between suppliers. Both prices can be fair to the buyer, who might purchase both simultaneously.
  • A price set by a monopolist or through seller collusion doesn't automatically mean it's unfair or excessive.
  • Prevailing market prices aren't always fair, especially black/grey market prices or those manipulated by monopolies/coercion.

Supply Manager's Role

  • Supply managers need to assess fair prices, considering various factors.
  • Experience and thorough understanding of goods/service production processes, associated costs, and related logistics (storage, transportation, delivery, etc.) are vital in determining fair price.

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