Understanding Earned Media and Public Relations

Using random and inconsistent channels

Focusing solely on paid media strategies

Integrating efforts across different types of marketing (correct)

Ignoring earned media coverage

Use it for personal gain only

Keep it private and not share it

Delete the coverage after receiving it

Share it on your social media platforms (correct)

It weakens the brand presence

It should be avoided at all costs

It reinforces each other (correct)

It is unnecessary for marketing success

<p>By putting some paid spend behind it</p> Signup and view all the answers

<p>Understanding what each category stands for</p> Signup and view all the answers

<p>To identify gaps in the marketing plan</p> Signup and view all the answers

<p>Looking for integration and interconnectivity</p> Signup and view all the answers