Podcast
Questions and Answers
What is the difference between data and information in the context of managing customer databases?
What is the difference between data and information in the context of managing customer databases?
- Data is qualitative, while information is quantitative.
- Data is always accurate, while information can be inaccurate.
- Data refers to raw facts, while information is processed data that provides context and meaning. (correct)
- Data and information are used interchangeably in managing customer databases.
Which responsibility is essential in managing customer databases according to the text?
Which responsibility is essential in managing customer databases according to the text?
- Capturing answers to survey questions about the company.
- Ensuring correct spelling of customer's name and address. (correct)
- Storing customer's educational level.
- Recording the customer's age and income level.
What tool is commonly used for capturing customer information as mentioned in the text?
What tool is commonly used for capturing customer information as mentioned in the text?
- An online quiz about the products and services.
- A loyalty card system that tracks purchases. (correct)
- A telephone call to ask for the customer's address.
- A photo ID verification process.
What is a challenge mentioned in obtaining customer information?
What is a challenge mentioned in obtaining customer information?
How should customer information be managed in a database based on the text?
How should customer information be managed in a database based on the text?
What is one key difference between government reports and private reports as sources of customer information?
What is one key difference between government reports and private reports as sources of customer information?
Why are employee interactions with customers considered as a valuable source of customer information for a business?
Why are employee interactions with customers considered as a valuable source of customer information for a business?
What is a major benefit of using Point of Sale (POS) systems for capturing customer information?
What is a major benefit of using Point of Sale (POS) systems for capturing customer information?
Why might it be challenging to rely solely on government reports for customer information?
Why might it be challenging to rely solely on government reports for customer information?
How can surveys be beneficial in obtaining customer information for a business?
How can surveys be beneficial in obtaining customer information for a business?
What role do trade associations play in providing customer information to businesses?
What role do trade associations play in providing customer information to businesses?
What is the main difference between data and information in the context of customer relationship management?
What is the main difference between data and information in the context of customer relationship management?
Which of the following is NOT a key decision in managing a customer information database?
Which of the following is NOT a key decision in managing a customer information database?
What is a key connection for managing customer information?
What is a key connection for managing customer information?
Which of the following is NOT mentioned as a challenge in obtaining customer information?
Which of the following is NOT mentioned as a challenge in obtaining customer information?
What is a potential danger of relying solely on customer data?
What is a potential danger of relying solely on customer data?
What should be considered when managing customer information in a database?
What should be considered when managing customer information in a database?
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