17 Questions
What is the difference between data and information in the context of managing customer databases?
Data refers to raw facts, while information is processed data that provides context and meaning.
Which responsibility is essential in managing customer databases according to the text?
Ensuring correct spelling of customer's name and address.
What tool is commonly used for capturing customer information as mentioned in the text?
A loyalty card system that tracks purchases.
What is a challenge mentioned in obtaining customer information?
Discovering if the customer has had complaints.
How should customer information be managed in a database based on the text?
Keep track of what the customer purchased last.
What is one key difference between government reports and private reports as sources of customer information?
Government reports provide specific customer data, while private reports offer generic information.
Why are employee interactions with customers considered as a valuable source of customer information for a business?
Employees can provide insight into customers' needs and preferences.
What is a major benefit of using Point of Sale (POS) systems for capturing customer information?
POS systems generate transaction-specific data for analysis.
Why might it be challenging to rely solely on government reports for customer information?
Government reports provide generic data that may not be specific to your customers.
How can surveys be beneficial in obtaining customer information for a business?
Surveys gather direct feedback from customers about their preferences and opinions.
What role do trade associations play in providing customer information to businesses?
Trade associations detail industry changes and key players for businesses.
What is the main difference between data and information in the context of customer relationship management?
Data is easy to obtain, while information is difficult to acquire.
Which of the following is NOT a key decision in managing a customer information database?
Selecting the software or platform to store the database.
What is a key connection for managing customer information?
Front-line employees.
Which of the following is NOT mentioned as a challenge in obtaining customer information?
It requires advanced analytical techniques.
What is a potential danger of relying solely on customer data?
It can lead to a false sense of satisfaction and incomplete decision-making.
What should be considered when managing customer information in a database?
All of the above.
Learn about the importance of data and information in making informed decisions, and the potential pitfalls of relying solely on data without context. Explore how to complement customer data with additional information for better decision-making.
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