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Understanding Content Personalization

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Questions and Answers

What primarily influences non-personalised ads?

Content currently being viewed and general location (correct)

User's previous search history

Personal browsing habits and cookies

User's age and preferences

Which factor is NOT considered in personalised content and ads?

Current viewing content

General location (correct)

Past activity from the browser

Which statement is true regarding the tailoring of content?

Only location influences personalised advertisements.

All content is automatically personalised for every user.

Non-personalised content is determined solely by user preferences.

Cookies and past activity can be used to tailor content. (correct)

How can users manage their privacy settings?

<p>By selecting 'More options' for additional information</p> Signup and view all the answers

What is a factor that can tailor the experience to be age-appropriate?

<p>Cookies and relevant data</p> Signup and view all the answers

Study Notes

Content Personalization

Non-personalized content is based on current view, active search, and location.
Non-personalized ads are based on current view and general location.
Personalized content and ads use past activity (e.g., searches) for more relevant results, recommendations, and tailored ads.
Cookies and data are used to make the experience age-appropriate.
Users can manage privacy settings by selecting "More options".

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Description

This quiz explores the differences between personalized and non-personalized content and ads. Additionally, it highlights the role of cookies and data in tailoring online experiences and managing privacy settings. Test your knowledge on how these elements work together to enhance user engagement and relevance.