Podcast
Questions and Answers
What primarily influences non-personalised ads?
What primarily influences non-personalised ads?
- Content currently being viewed and general location (correct)
- User's previous search history
- Personal browsing habits and cookies
- User's age and preferences
Which factor is NOT considered in personalised content and ads?
Which factor is NOT considered in personalised content and ads?
- Current viewing content
- General location (correct)
- Past activity from the browser
- Cookies
Which statement is true regarding the tailoring of content?
Which statement is true regarding the tailoring of content?
- Only location influences personalised advertisements.
- All content is automatically personalised for every user.
- Non-personalised content is determined solely by user preferences.
- Cookies and past activity can be used to tailor content. (correct)
How can users manage their privacy settings?
How can users manage their privacy settings?
What is a factor that can tailor the experience to be age-appropriate?
What is a factor that can tailor the experience to be age-appropriate?
Flashcards
Non-personalised content
Non-personalised content
Content influenced by factors like current browsing and location, but not specific user history.
Non-personalised ads
Non-personalised ads
Ads influenced by current page and location.
Personalised content
Personalised content
Content customized to a user's past activity.
Personalised ads
Personalised ads
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Age-appropriate content
Age-appropriate content
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Study Notes
Content Personalization
- Non-personalized content is based on current view, active search, and location.
- Non-personalized ads are based on current view and general location.
- Personalized content and ads use past activity (e.g., searches) for more relevant results, recommendations, and tailored ads.
- Cookies and data are used to make the experience age-appropriate.
- Users can manage privacy settings by selecting "More options".
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