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Understanding Consumer Behavior

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Questions and Answers

Marketers must understand that consumer preferences are constantly changing

consumer behavior

Consumer behavior includes factors that influence purchase decisions and product use

processes

Deciding to purchase any product or service is based on value, perceived value, utilitarian value, and hedonic value

conduct

Value is a personal assessment of the net worth one obtains from making a ______, or the enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct

purchase Signup and view all the answers

Utilitarian value is a value derived from a product or service that helps the ______ solve problems and accomplish tasks

consumer Signup and view all the answers

Match the following terms with their definitions:

Consumer behavior = The processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use Value = A personal assessment of the net worth one obtains from making a purchase, or the enduring belief that a specific mode of conduct is personally or socially preferable to another mode of conduct Perceived value = The value a consumer expects to obtain from a purchase Utilitarian value = A value derived from a product or service that helps the consumer solve problems and accomplish tasks Signup and view all the answers

Match the following terms with their descriptions:

Consumer behavior = The processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services Value = A personal assessment of the net worth one obtains from making a purchase Perceived value = The value a consumer expects to obtain from a purchase Utilitarian value = A value derived from a product or service that helps the consumer solve problems and accomplish tasks Signup and view all the answers

Match the following terms with their meanings:

Match the following definitions with the corresponding terms:

The value a consumer expects to obtain from a purchase = Perceived value A value derived from a product or service that helps the consumer solve problems and accomplish tasks = Utilitarian value The processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services = Consumer behavior A personal assessment of the net worth one obtains from making a purchase = Value Signup and view all the answers

Match the following descriptions with the corresponding terms:

The processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services = Consumer behavior A personal assessment of the net worth one obtains from making a purchase = Value The value a consumer expects to obtain from a purchase = Perceived value A value derived from a product or service that helps the consumer solve problems and accomplish tasks = Utilitarian value Signup and view all the answers