Podcast Beta
Questions and Answers
The marketing mix includes the controllable tactical marketing tools of ______, price, place, and promotion.
product
The marketing plan process involves ______ marketing opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort.
analyzing
A marketing plan is a plan of the overall company ______ for selecting a particular target market and then satisfying consumers in that segment.
road
Marketing research involves the systematic design, collection, analysis, and reporting of data and findings relevant to a specific ______ situation facing an organization.
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A social media plan should start with the company ______ and then post information on a regular basis.
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The marketing strategy is the marketing logic by which the business unit is supposed to achieve its ______ objectives.
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The ______ implementation is the process that turns marketing strategies and plans into marketing actions.
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The executive summary is one of the sections of the ______ plan.
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Marketing researchers engage in activities ranging from studies of ______ potential and market share to assessments of customer satisfaction.
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The marketing plan focuses on marketing activities for ______ year or more.
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The business plan is a road map for the entire organization over ______.
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Defining the business situation involves reviewing where the company has been and considering factors defined in the environmental and industrial ______.
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Market segmentation divides the market into ______ groups.
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To segment and target customers, you must decide what general ______ or industry you wish to pursue.
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Step 5 of the social media plan involves assessing and analyzing the ______ of the plan.
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