Understanding Business Models Quiz

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Questions and Answers

What is the primary purpose of a business model?

  • To generate a profit (correct)
  • To attract customers
  • To minimize costs
  • To establish an online presence

What is an advantage of online businesses compared to traditional brick and mortar stores?

  • Increased customer interaction
  • More product storage capacity
  • Enhanced market visibility
  • Lower startup costs (correct)

What type of online business model generates revenue through advertisements?

  • Merchant
  • Advertising-based (correct)
  • Freemium
  • Brokerage

What is a characteristic of brick and mortar businesses?

<p>High maintenance costs (D)</p> Signup and view all the answers

What is an example of a freemium business model?

<p>A free application with premium features (A)</p> Signup and view all the answers

Why do businesses establish new business models or adapt existing ones?

<p>To respond to changing market conditions (A)</p> Signup and view all the answers

What is the term used to describe businesses that utilize both online and physical stores?

<p>Bricks and clicks (B)</p> Signup and view all the answers

What is the role of intermediaries in a distribution channel?

<p>To help a company find customers or make sales to them (A)</p> Signup and view all the answers

What is the advantage of a direct-to-consumer business model?

<p>Strong focus and connection with customers, which builds customer loyalty (C)</p> Signup and view all the answers

What is a franchise?

<p>A business that grants another business the right to use their trademark, business systems, and processes (A)</p> Signup and view all the answers

What is an import?

<p>A good or service produced overseas and sold to Australian consumers (B)</p> Signup and view all the answers

What happens to imports when the exchange rate is higher?

<p>It becomes less profitable (C)</p> Signup and view all the answers

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