Understanding Audiences in the Digital Age
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Questions and Answers

What characteristic of audiences is highlighted by their voluntary engagement with events?

  • Physical location
  • Voluntary participation (correct)
  • Level of activity
  • Secular nature

    • What has contributed significantly to the evolution of our notion of audiences?

  • Increased audience engagement
  • Growth of the internet and social media (correct)
  • Development of new media gadgets
  • Rise of traditional media

    • What do audiences adhere to when engaging with media forms in different environments?

  • Social norms
  • Certain social conventions (correct)
  • Technical requirements
  • Media conventions

    • What is a key difference between online and offline media experiences?

    <p>Location and space occupied</p> Signup and view all the answers

    What characterizes the relationship between audiences and media creators?

    <p>Performers, authors, and media creators</p> Signup and view all the answers

    What is a result of the multiplication of media gadgets and equipment?

    <p>Constantly changing relationships in media environments</p> Signup and view all the answers

    What is one way to tailor the content to a specific segment of society?

    <p>Segmenting audiences</p> Signup and view all the answers

    What is the term that has gained currency as the media have become bigger business?

    <p>Market</p> Signup and view all the answers

    What is the purpose of creating a Venn Diagram in the activity?

    <p>To identify common areas of likes and dislikes</p> Signup and view all the answers

    What is one way to improve the quality of content according to the text?

    <p>Tailoring the content to a specific segment of society</p> Signup and view all the answers

    What is the primary purpose of the activity in the text?

    <p>To develop media literacy skills</p> Signup and view all the answers

    What is the result of segmenting audiences according to the text?

    <p>More targeted and relevant content</p> Signup and view all the answers

    What is the primary focus of the 'audience as “the people addressed”' typology?

    <p>The group of people imagined by the communicator</p> Signup and view all the answers

    What is an example of the 'audience as “hearing’’ or “audition”' typology?

    <p>Participating in a live noontime show broadcast</p> Signup and view all the answers

    How can people experience media even when they are alone?

    <p>Through satellite broadcasting</p> Signup and view all the answers

    What is an example of media that can be experienced simultaneously by people from different parts of the world?

    <p>A live streaming event on the internet</p> Signup and view all the answers

    What is a way of categorizing a group or something using common characteristics?

    <p>Classifying</p> Signup and view all the answers

    What are some other ways to classify audiences beyond what is discussed in the text?

    <p>All of the above</p> Signup and view all the answers

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