Understanding Audiences in the Digital Age
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Questions and Answers

What characteristic of audiences is highlighted by their voluntary engagement with events?

  • Physical location
  • Voluntary participation (correct)
  • Level of activity
  • Secular nature

What has contributed significantly to the evolution of our notion of audiences?

  • Increased audience engagement
  • Growth of the internet and social media (correct)
  • Development of new media gadgets
  • Rise of traditional media

What do audiences adhere to when engaging with media forms in different environments?

  • Social norms
  • Certain social conventions (correct)
  • Technical requirements
  • Media conventions

What is a key difference between online and offline media experiences?

<p>Location and space occupied (A)</p> Signup and view all the answers

What characterizes the relationship between audiences and media creators?

<p>Performers, authors, and media creators (C)</p> Signup and view all the answers

What is a result of the multiplication of media gadgets and equipment?

<p>Constantly changing relationships in media environments (A)</p> Signup and view all the answers

What is one way to tailor the content to a specific segment of society?

<p>Segmenting audiences (A)</p> Signup and view all the answers

What is the term that has gained currency as the media have become bigger business?

<p>Market (B)</p> Signup and view all the answers

What is the purpose of creating a Venn Diagram in the activity?

<p>To identify common areas of likes and dislikes (B)</p> Signup and view all the answers

What is one way to improve the quality of content according to the text?

<p>Tailoring the content to a specific segment of society (A)</p> Signup and view all the answers

What is the primary purpose of the activity in the text?

<p>To develop media literacy skills (C)</p> Signup and view all the answers

What is the result of segmenting audiences according to the text?

<p>More targeted and relevant content (D)</p> Signup and view all the answers

What is the primary focus of the 'audience as “the people addressed”' typology?

<p>The group of people imagined by the communicator (C)</p> Signup and view all the answers

What is an example of the 'audience as “hearing’’ or “audition”' typology?

<p>Participating in a live noontime show broadcast (D)</p> Signup and view all the answers

How can people experience media even when they are alone?

<p>Through satellite broadcasting (D)</p> Signup and view all the answers

What is an example of media that can be experienced simultaneously by people from different parts of the world?

<p>A live streaming event on the internet (C)</p> Signup and view all the answers

What is a way of categorizing a group or something using common characteristics?

<p>Classifying (C)</p> Signup and view all the answers

What are some other ways to classify audiences beyond what is discussed in the text?

<p>All of the above (D)</p> Signup and view all the answers

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