Understanding Audiences in the Digital Age

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18 Questions

What characteristic of audiences is highlighted by their voluntary engagement with events?

Voluntary participation

What has contributed significantly to the evolution of our notion of audiences?

Growth of the internet and social media

What do audiences adhere to when engaging with media forms in different environments?

Certain social conventions

What is a key difference between online and offline media experiences?

Location and space occupied

What characterizes the relationship between audiences and media creators?

Performers, authors, and media creators

What is a result of the multiplication of media gadgets and equipment?

Constantly changing relationships in media environments

What is one way to tailor the content to a specific segment of society?

Segmenting audiences

What is the term that has gained currency as the media have become bigger business?

Market

What is the purpose of creating a Venn Diagram in the activity?

To identify common areas of likes and dislikes

What is one way to improve the quality of content according to the text?

Tailoring the content to a specific segment of society

What is the primary purpose of the activity in the text?

To develop media literacy skills

What is the result of segmenting audiences according to the text?

More targeted and relevant content

What is the primary focus of the 'audience as “the people addressed”' typology?

The group of people imagined by the communicator

What is an example of the 'audience as “hearing’’ or “audition”' typology?

Participating in a live noontime show broadcast

How can people experience media even when they are alone?

Through satellite broadcasting

What is an example of media that can be experienced simultaneously by people from different parts of the world?

A live streaming event on the internet

What is a way of categorizing a group or something using common characteristics?

Classifying

What are some other ways to classify audiences beyond what is discussed in the text?

All of the above

Learn about the key features of modern audiences, including their voluntary engagement and physical location. Discover how technology has transformed our understanding of audiences and spectators.

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