Podcast
Questions and Answers
What is the primary reason for advertisers to research demographics?
What is the primary reason for advertisers to research demographics?
What do advertisers often focus on in television advertising?
What do advertisers often focus on in television advertising?
Why do advertisers in New Zealand prefer speakers with strong local dialects?
Why do advertisers in New Zealand prefer speakers with strong local dialects?
What is the main goal of tailoring messages to particular audiences?
What is the main goal of tailoring messages to particular audiences?
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Why do advertisers use foreign accents or words in their messages?
Why do advertisers use foreign accents or words in their messages?
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What do discourse analysts study in the context of television advertising?
What do discourse analysts study in the context of television advertising?
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Why do advertisers use particular personalities to market their goods?
Why do advertisers use particular personalities to market their goods?
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What is the primary purpose of advertising according to some observers?
What is the primary purpose of advertising according to some observers?
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What is the significance of sound patterns in advertising discourse?
What is the significance of sound patterns in advertising discourse?
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Why do linguists find it challenging to analyze advertising discourse?
Why do linguists find it challenging to analyze advertising discourse?
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What is the goal of advertisers in shaping and controlling people's thoughts and actions?
What is the goal of advertisers in shaping and controlling people's thoughts and actions?
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What is the focus of the bottom-up approach to discourse in advertising?
What is the focus of the bottom-up approach to discourse in advertising?
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Study Notes
Importance of Audience in Advertising
- Advertisers spend considerable time and money researching demographics to achieve the best marketing opportunities.
- In television advertising, predictions are made about likely viewers, and attention is paid to commercial break timing and surrounding programming.
Tailoring Messages to Audiences
- Discourse analysts have found that advertisers tailor messages to particular audiences, using speakers with strong local dialects to associate products with local identity and values.
- Advertisers may employ speakers with foreign accents or use foreign words to evoke an impression of mystery or exoticness.
The Power of Advertising Discourse
- Advertising is a pervasive and powerful communicative form that shapes and controls our thoughts and actions.
- Advertisers use consummate skill to construct messages, which can create artificial desires and encourage unnecessary consumerism.
The Complexity of Advertising Messages
- Advertising discourse is painstakingly pre-planned and organized, making it challenging to analyze formally.
- Linguists distinguish between hierarchical levels of language, but these boundaries are fuzzy and imprecise in theory and blur even further in everyday usage.
Approaching Advertising Discourse
- A bottom-up approach to discourse involves considering the construction of advertisements in relation to sounds, words, and structures.
- We must consider the interweaving of features such as sound patterns, word choice, and sentence organization to manage and manipulate meaning.
The Sounds of Advertising Discourse
- The selection of speakers' voices is crucial in advertising, with famous faces lending prestige to products.
- Advertisers employ specific sound patterns, such as repetition, rhythm, and rhyme, to create effective advertising discourse.
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Description
Test your knowledge of the importance of audience demographics in advertising, including researching target populations and strategic ad placement. Learn how advertisers utilize demographic data to maximize marketing opportunities. Discover the role of timing and programming in effective advertising.
