Ultimate Open-Book Challenge

The product fails to offer the customer a unique benefit. (correct)

The managers worry too much about the competition.

The company delays putting the product on the market until it develops a complete marketing plan.

The company tries to follow an organized new-product development process rather than using a faster and more spontaneous “race-to-market” approach.

The maturity stage is when sales peak and competition becomes more intense.

The decline stage is characterized by a decrease in sales and profits.

The growth stage is marked by rapid market acceptance and increasing profits.

Many close substitutes are usual. (correct)

Sue the firm for creating the product innovation

Quickly enter the market with a replica of the most successful good or service (correct)

Invest heavily in R&D to pioneer a new innovative product of their own

Launch negative publicity campaigns to harm the innovation’s chances of success

<p>Launch negative publicity campaigns to harm the innovation’s chances of success</p> Signup and view all the answers

<p>Quickly enter the market with a replica of the most successful good or service</p> Signup and view all the answers