Typography and Editorial Design Quiz

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Questions and Answers

What is the effect of typography choices like justification and hyphenation?

They improve readability but have no effect on visual appeal
They affect both readability and visual appeal (correct)
They affect visual appeal but have no effect on readability
They have no effect on readability or visual appeal

What is the term for the space between lines of type?

Tracking
Kerning
Hyphenation
Leading (correct)

Which color choice is the most legible for large blocks of printed information?

Green on black
Blue on yellow
Red on white
Black on white (correct)

What has made basic typographic operations like kerning and tracking simpler?

The use of advanced computer software (A) Signup and view all the answers

What is the purpose of color in editorial design?

To provide identification (A) Signup and view all the answers

What is leading in typography?

The space between lines of type (B) Signup and view all the answers

What is the name for the process of adjusting the space between letters in typography?

Tracking (B) Signup and view all the answers

What is the purpose of color in editorial design?

To provide identification and create associations (B) Signup and view all the answers

Which publications use border colors for editorial identification?

Time and National Geographic (D) Signup and view all the answers

Which graphic designer was the first to receive the Presidential Medal of the Arts for outstanding achievement and support of the arts?

Milton Glaser (C) Signup and view all the answers

What is the term for the process of splitting a word at the end of a line using a hyphen?

Hyphenation (B) Signup and view all the answers

What is the most legible choice for large blocks of printed information?

Black on white (D) Signup and view all the answers

What can excessive spacing or tracking do to letter forms?

Distort them and reduce readability (C) Signup and view all the answers

How can excessive spacing or tracking in typography affect readability?

It can distort letter forms (D) Signup and view all the answers

How much leading should be used between lines of type for readability?

One point (C) Signup and view all the answers

What is the effect of using color in design according to readers?

It adds visual excitement and is preferred by readers (D) Signup and view all the answers

Who was the first graphic designer to receive the Presidential Medal of the Arts?

Milton Glaser (D) Signup and view all the answers

What is the purpose of hyphenation in typography?

To improve readability by breaking up long words (A) Signup and view all the answers

What has made kerning and tracking simpler in recent years?

The invention of the computer (D) Signup and view all the answers

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Study Notes

Typography choices such as justification and hyphenation affect readability and visual appeal.
Computers have made basic typographic operations such as kerning and tracking simpler.
Leading, or the space between lines of type, affects readability and can be adjusted using computers.
Color provides identification, creates associations, and attracts attention in editorial design.
Red borders around Time's cover and yellow borders around National Geographic's provide editorial identification.
Black on white is the most legible choice for large blocks of printed information.
Excessive spacing or tracking can distort letter forms and reduce readability.
Leading should be at least one point between lines of type for readability.
The use of color adds visual excitement to pages and is preferred by readers.
Milton Glaser, co-founder of New York magazine, was the first graphic designer to receive the Presidential Medal of the Arts for outstanding achievement and support of the arts.