DM

Information on actual and potential customers Transactional information Promotional information Product information Geodemographic information

Direct mail Telemarketing Loyalty marketing Campaign planning Target marketing Distributor management systems Marketing evaluation

Direct Mail - (Traditional mail or E-mail) Telemarketing - (Both inbound and outbound) Direct Response Advertising - (Coupon response or Phone Now) Electronic Media - (Internet, Interactive Cable TV) Catalogue Marketing Inserts - (Leaflets in Magazines) Door-to-door Leafleting Text Messaging

<p>Market Fragmentation, Computer Technology, The list explosion, Sophisticated analytical techniques, Coordinated Mangement Systems</p> Signup and view all the answers

<p>Receive the material and do nothing, Receive the material and respond to same, The sit on the fence people</p> Signup and view all the answers