Types of Strategic Planning

Corporate-level strategic planning focuses on the overall direction and scope of an entire organization. It involves making decisions that affect the organization as a whole, such as defining its mission and vision, setting long-term objectives, identifying business opportunities, and allocating resources across different business units or divisions.

Business unit-level strategic planning is concerned with developing strategies for individual business units or divisions within an organization. It involves analyzing the competitive landscape, identifying market opportunities, defining target markets, and formulating strategies to achieve specific business objectives.

Corporate-level strategic planning helps align the organization's activities with its broader goals by ensuring consistency in decision-making throughout the company and guiding actions towards achieving long-term success.

<p>Some key aspects of corporate-level strategic planning include defining the organization's mission and vision, setting long-term objectives, identifying business opportunities, and allocating resources across different business units or divisions.</p> Signup and view all the answers

<p>The main activities involved in business unit-level strategic planning include analyzing the competitive landscape, identifying market opportunities, defining target markets, and formulating strategies to achieve specific business objectives within individual business units or divisions.</p> Signup and view all the answers