Podcast
Questions and Answers
What type of retailer carries a narrow product line with a deep assortment?
What type of retailer carries a narrow product line with a deep assortment?
- Specialty Store (correct)
- Supermarket
- Department Store
- Discount Store
What is a department store?
What is a department store?
A store that carries several product lines, each operated as a separate department managed by specialists.
What is a supermarket?
What is a supermarket?
A relatively large, low-cost, self-service operation for grocery and household products.
What defines a convenience store?
What defines a convenience store?
What is a discount store?
What is a discount store?
What is an off-price retailer?
What is an off-price retailer?
What is a superstore?
What is a superstore?
What is a category killer?
What is a category killer?
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Study Notes
Types of Retailers
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Specialty Store
- Offers a narrow product line with a deep selection, focusing on specific categories.
- Examples include REI (outdoor gear), Radio Shack (electronics), and Williams-Sonoma (kitchenware).
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Department Store
- Features multiple product lines, including clothing and home goods, organized into separate departments.
- Managed by specialist buyers, examples include Macy's, Sears, and Neiman Marcus.
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Supermarket
- A large, self-service store designed to meet all grocery and household product needs at low costs.
- Operates on a low-margin, high-volume model with examples like Kroger, Safeway, and Publix.
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Convenience Store
- A small store typically located in residential areas, open long hours to provide quick access to high-turnover products.
- Prices are slightly higher due to the convenience factor, with examples including 7-Eleven and Circle K.
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Discount Store
- Sells standard merchandise at lower prices while operating on lower margins and higher sales volume.
- Notable examples are Walmart, Target, and Kohl's.
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Off-Price Retailer
- Offers merchandise purchased at lower-than-regular wholesale prices, often including leftover goods and overruns.
- Examples include TJ Maxx (independent) and warehouse clubs like Costco and Sam's Club.
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Superstore
- A very large store that caters to consumers' total needs for both food and nonfood items.
- Examples include Walmart Supercenter and SuperTarget; also features category killers like Best Buy.
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Category Killer
- A specialized store that offers an extensive selection of a particular category, often out-competing local retailers.
- Staffed by knowledgeable employees, with examples like Home Depot and PetSmart.
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