Types of Innovation: Incremental and Radical
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Questions and Answers

What determines how you differentiate or develop your products according to demographic changes?

  • Shifts in wealth (correct)
  • Aging
  • Globalization
  • Urbanization
  • What is the main purpose of intellectual property rights?

  • To promote innovation and creativity (correct)
  • To restrict innovation and creativity
  • To protect the use of old innovations
  • To control the commercialization of inventions only
  • What is a factor that influences customers' changing buying habits?

  • Technological advancements
  • Changes in industry economics
  • Changes in mood and perception (correct)
  • Demographic changes
  • Which of the following is an example of a change in buyer attitudes and priorities?

    <p>Increased demand for insect protein and vegetarian/vegan products</p> Signup and view all the answers

    What is a type of industry and market change that affects business strategies?

    <p>Competitive strategies</p> Signup and view all the answers

    What is the result of applying old innovations in new areas?

    <p>New scientific and business knowledge</p> Signup and view all the answers

    What is the primary goal of incremental innovation?

    <p>To make small, gradual improvements to existing products or services</p> Signup and view all the answers

    What is a characteristic of ambitious innovation?

    <p>It can lead to much larger, more impactful results</p> Signup and view all the answers

    What is an example of an unexpected occurrence that can be a useful source of innovation ideas?

    <p>An unexpected failure</p> Signup and view all the answers

    What is a process weakness or need that can be a source of innovation ideas?

    <p>A weak link in a business process</p> Signup and view all the answers

    What is the main difference between incremental and ambitious innovation?

    <p>The level of risk involved</p> Signup and view all the answers

    What is a perception-reality incongruity that can be a source of innovation ideas?

    <p>A conflicting internal reality</p> Signup and view all the answers

    What is the primary purpose of the concept of novelty in intellectual property?

    <p>To determine whether an invention can be protected by a patent</p> Signup and view all the answers

    What is prior art in the context of patent applications?

    <p>Any information that was publicly available before the patent application was filed</p> Signup and view all the answers

    What is the requirement of non-obviousness in patent applications?

    <p>The invention must not be something that someone could easily figure out or develop based on existing knowledge</p> Signup and view all the answers

    What is the purpose of industrial applicability in patent applications?

    <p>To determine whether an invention is useful and has a practical application</p> Signup and view all the answers

    What is the TRIZ model used for in innovation?

    <p>To generate innovative ideas and solutions</p> Signup and view all the answers

    What is a type of intellectual property right that protects a name or logo?

    <p>Trademark</p> Signup and view all the answers

    Study Notes

    Industry and Market Changes

    • Competitive strategies, players, customers, and expectations are key factors in industry and market changes.
    • Industry economics and customer value propositions also play a significant role.
    • Technologies and operations are crucial in shaping industry and market changes.

    Demographic Changes

    • Aging population affects product development and differentiation.
    • Shifts in wealth influence product development and differentiation.
    • Urbanization and globalization impact product development, with a focus on developing products for refugees.
    • Culture and labor force changes also influence product development.

    Changes in Buyer Attitudes and Priorities

    • Changes in mood, perception, and priorities influence customer buying habits.
    • Examples of changing buyer attitudes and priorities include the trend towards insect protein, vegetarian, and vegan products.

    New Scientific and Business Knowledge

    • New scientific and business knowledge, including business models, drives innovation.
    • Expensive innovation with long lead times and risks can lead to significant results.

    Intellectual Property Rights

    • Intellectual property rights protect creations of the mind, such as inventions, literary and artistic works, and symbols and designs.
    • There are two types of innovation: incremental and radical.
    • Incremental innovation involves small, gradual changes to existing products, processes, or services.
    • Radical innovation involves developing entirely new products, services, or business models.

    Types of Intellectual Property Rights

    • Trademarks, licenses, copyrights, designs, patents, utility models, trade secrets, and agreements with suppliers are all types of intellectual property rights.
    • Novelty is a key concept in intellectual property, requiring an invention to be new and not obvious to someone skilled in the relevant field.

    Novelty in Intellectual Property

    • Prior art refers to any information that was publicly available before the patent application was filed.
    • Non-obviousness requires an invention to not be obvious to someone skilled in the relevant field.
    • Industrial applicability requires an invention to be useful and have a practical application.

    Strategies for Finding Ideas

    • Unexpected occurrences, perception-reality incongruities, and process weaknesses or needs are all useful sources of ideas.
    • The TRIZ model and the 6 thinking hats approach can be used to search for ideas.

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    Description

    Test your understanding of incremental and radical innovation, two different approaches to innovation. Learn how incremental innovation involves making small, step-by-step changes to existing products, processes, or services, and how it differs from radical innovation.

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