Types of Effective Visual Media

Effective Visual Media

• Automatic videos on websites can annoy frequent visitors, impacting user experience.
• Infographics are essential for presenting information and data effectively.

Types of Infographics

• Statistical Infographic: Visualizes survey results and data from various sources, focusing on storytelling through charts and visual elements.
• Informational Infographic: Communicates new concepts and provides topic overviews, often segmented with headings and illustrative icons.
• Timeline Infographic: Depicts history and significant events using visuals like lines and labels to clarify points in time.
• Process Infographic: Summarizes steps in a process, simplifying and clarifying each stage.
• Geographic Infographic: Visualizes location-based and demographic data using map charts tailored to different data types.
• Comparison Infographic: Compares options impartially, typically organized with one choice on either side.
• Hierarchical Infographic: Organizes information in a descending order based on importance or value.
• List Infographic Templates: Presents collections of tips or resources in an engaging format, enhancing basic lists with visual appeal.
• Resume Infographic: Creative tool for job seekers, enhancing traditional resumes visually for interviews and portfolios.

Communication Process

• Communication involves transmitting and receiving information through verbal and nonverbal behaviors to convey a message.
• Key characteristics of communication: dynamic, irreversible, proactive, interactive, and contextual.

Context in Communication

• Psychological Context: Individual needs, values, and personality affecting communication.
• Situational Context: The setting in which communication occurs, varying between environments like a classroom and a cafe.
• Environmental Context: Physical surroundings impacting communication, including noise levels and location facets.
• Cultural Context: Learned behaviors influencing interactions and perceptions, which can lead to misunderstandings.

Levels of Communication

• Intrapersonal Communication: Self-directed communication.
• Interpersonal Communication: Exchanges between individuals on a personal level.
• Impersonal/Mass Communication: Messages aimed at large audiences without direct contact.
• Public Communication: Organizational communication intended for many receivers, including newsletters and meetings.

Communication Structures/Networks

• Downward Communication: Messages from managers to employees.
• Upward Communication: Information flow from subordinates to superiors.
• Horizontal Communication: Interactions across departmental lines between employees.
• Crosswise Communication: Informal network for sharing personal information outside formal channels.

Communication Types

• Downward Types: Orders, recognition, behavior correction, and performance appraisal.
• Upward Types: Reports, project statuses, problem reporting, and suggestions.
• Horizontal Types: Sharing improvements, coordinating, relationship building, and problem-solving.

Verbal Communication Styles

• Passive Communicator: Avoids expressing feelings; prioritizes conflict avoidance, often leading to outbursts.
• Aggressive Communicator: Prioritizes personal rights at the expense of others; exhibits intimidating behavior and can struggle in relationships.
• Assertive Communicator: Balances personal rights and the rights of others, promoting respectful problem-solving and clearer communication.

Problems in Communication

• Distortion: Misinterpretation of messages during encoding and decoding.
• Noise: Environmental distractions affecting message clarity and accuracy, categorized as:
  • Physical Noise: External sounds disrupting communication.
  • Technical Noise: Issues like poor handwriting or bad connections impairing understanding.
  • Social Noise: Cultural or personality differences creating barriers.
  • Psychological Noise: Excessive emotions distorting perception and understanding.

Personal Differences

• Individual experiences, backgrounds, or beliefs can cause noise and distort communication, such as racial, religious, or socio-economic factors impacting interactions.