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Define strategy formulation according to Camillus.
Define strategy formulation according to Camillus.
The development of long-range plans for the effective management of environmental opportunities and threats, in light of corporate strengths and weaknesses.
According to Philip Kotler, what is strategy formulation about?
According to Philip Kotler, what is strategy formulation about?
Finding the best fit between the company’s capabilities and its opportunities in the environment.
What does strategy formulation involve according to Pearce and Robinson?
What does strategy formulation involve according to Pearce and Robinson?
Developing a vision and mission, identifying external opportunities and threats, determining internal strengths and weaknesses, establishing long-term objectives, generating alternative strategies, and choosing particular strategies to pursue.
How many levels of strategy are there?
How many levels of strategy are there?
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What does corporate level strategy deal with?
What does corporate level strategy deal with?
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Who is primarily involved in making corporate level strategy decisions?
Who is primarily involved in making corporate level strategy decisions?
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What is the nature of strategic decisions at the corporate level?
What is the nature of strategic decisions at the corporate level?
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What does business-level strategy focus on?
What does business-level strategy focus on?
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How does diversification relate to corporate-level strategy?
How does diversification relate to corporate-level strategy?
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Explain the role of an SBU in corporate-level strategy.
Explain the role of an SBU in corporate-level strategy.
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