Inglés -B1.1 - Social media revolution
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Questions and Answers

True or false:Social media has had no impact on content distribution.

False

True or false: All about the McKenzies is a drama programme that premiered on TV.

False

True or false: The series All about the McKenzies is filmed on expensive studio equipment.

False

True or false: Traditional media outlets have not embraced online media.

<p>False</p> Signup and view all the answers

True or false: Vice began as a social media brand.

<p>False</p> Signup and view all the answers

True or false: The Head of Video at Vice's London office is Al Brown.

<p>True</p> Signup and view all the answers

True or false: Social media has no impact on the careers of the cast and crew of All about the McKenzies.

<p>False</p> Signup and view all the answers

True or false: Make-up artists receive about 80% of their work through social networking sites.

<p>True</p> Signup and view all the answers

True or false: Social media has not led to an increase in the number of programmes available online.

<p>False</p> Signup and view all the answers

True or false: Viewers now have fewer choices for content than ever before.

<p>False</p> Signup and view all the answers

Study Notes

  • Social media has created a media revolution, connecting people and creating new opportunities for content distribution.
  • All about the McKenzies is a comedy programme launched on YouTube, using social media sites to build up a following.
  • The series is filmed on cheaper, high-quality cameras and using a real house rather than an expensive studio.
  • Traditional media like magazines, newspapers and television broadcasters are also turning more and more to online media.
  • Vice started twenty years ago as a magazine but has become one of the leading youth media brands in the world through social media.
  • Al Brown is Head of Video at Vice's London office, and they constantly make sure that they're responding to audience feedback in terms of what they're making.
  • Social media is important for the careers of the cast and crew of All about the McKenzies.
  • Make-up artists get about 80% of their work through social networking sites.
  • There are now thousands of new programmes available online, which couldn't have been distributed before the arrival of social media.
  • With so much content out there, the choice for viewers is bigger than ever before.

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