10 Questions
True or false:Social media has had no impact on content distribution.
False
True or false: All about the McKenzies is a drama programme that premiered on TV.
False
True or false: The series All about the McKenzies is filmed on expensive studio equipment.
False
True or false: Traditional media outlets have not embraced online media.
False
True or false: Vice began as a social media brand.
False
True or false: The Head of Video at Vice's London office is Al Brown.
True
True or false: Social media has no impact on the careers of the cast and crew of All about the McKenzies.
False
True or false: Make-up artists receive about 80% of their work through social networking sites.
True
True or false: Social media has not led to an increase in the number of programmes available online.
False
True or false: Viewers now have fewer choices for content than ever before.
False
Study Notes
- Social media has created a media revolution, connecting people and creating new opportunities for content distribution.
- All about the McKenzies is a comedy programme launched on YouTube, using social media sites to build up a following.
- The series is filmed on cheaper, high-quality cameras and using a real house rather than an expensive studio.
- Traditional media like magazines, newspapers and television broadcasters are also turning more and more to online media.
- Vice started twenty years ago as a magazine but has become one of the leading youth media brands in the world through social media.
- Al Brown is Head of Video at Vice's London office, and they constantly make sure that they're responding to audience feedback in terms of what they're making.
- Social media is important for the careers of the cast and crew of All about the McKenzies.
- Make-up artists get about 80% of their work through social networking sites.
- There are now thousands of new programmes available online, which couldn't have been distributed before the arrival of social media.
- With so much content out there, the choice for viewers is bigger than ever before.
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