TV Retailing Methods Quiz
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Questions and Answers

What is non-store retailing?

  • A form of retailing where customers purchase products from local agents who distribute catalogues
  • A form of retailing where a firm sells products without a physical retail store and uses online platforms for sales (correct)
  • A form of retailing where a physical store sells products online
  • A form of retailing where customers purchase products directly from a catalogue sent through the mail

What is mail order catalogue retailing based on?

  • Customers purchasing products from physical stores
  • Customers purchasing products directly from a catalogue sent through the mail (correct)
  • Customers purchasing products from vending machines
  • Customers purchasing products from online marketplaces

How does direct mail function as a retailing method?

  • By promoting products through social media influencers
  • By sending brochures or promotional materials directly to potential customers via a mailing list (correct)
  • By advertising on billboards along highways
  • By distributing flyers to random households

What is E-tailing also known as?

<p>Online retailing (C)</p> Signup and view all the answers

How do local agents earn in mail order catalogue retailing?

<p>By receiving commissions on sales (B)</p> Signup and view all the answers

Which retail format involves buying products directly from catalogues distributed by local agents?

<p>Mail order catalogue retailing (A)</p> Signup and view all the answers

What does retailing involve?

<p>Transporting goods from the production place to the selling place (B)</p> Signup and view all the answers

How are apples typically delivered to a grocery store in the context of retailing?

<p>From the distribution center to the store (D)</p> Signup and view all the answers

What is the primary focus of retailing management?

<p>Getting products to consumers for purchase (C)</p> Signup and view all the answers

According to Gilbert (2003), how is retailing defined?

<p>Directing marketing efforts towards satisfying the final consumer (C)</p> Signup and view all the answers

What are the final activities in retailing typically aimed at doing?

<p>Placing products in the hands of the consumer or providing services to them (C)</p> Signup and view all the answers

Which of the following best describes the journey of a product in retailing?

<p>From production to a warehouse, then to the store, and finally into the consumer's hands (B)</p> Signup and view all the answers

What is the main distinguishing feature of specialist sales channels like QVC in TV retailing?

<p>They have hosts demonstrating products live on air. (C)</p> Signup and view all the answers

Which type of TV commercial provides detailed information about a product or service and encourages viewers to make a purchase?

<p>Infomercials (C)</p> Signup and view all the answers

In omnichannel retailing, what distinguishes multichannel retailers from pure players?

<p>Multichannel retailers have bricks-and-mortar stores and/or catalogues. (D)</p> Signup and view all the answers

Where does consumer-to-consumer retailing mainly take place?

<p>At events like garage sales (B)</p> Signup and view all the answers

What distinguishes consumer-to-consumer retailing from TV retailing?

<p>Consumer-to-consumer retailing involves regular people selling items directly to each other. (A)</p> Signup and view all the answers

Which retailing method is characterized by the purchase of snacks or drinks from machines?

<p>Automatic vending (D)</p> Signup and view all the answers

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