18 Questions
What is non-store retailing?
A form of retailing where a firm sells products without a physical retail store and uses online platforms for sales
What is mail order catalogue retailing based on?
Customers purchasing products directly from a catalogue sent through the mail
How does direct mail function as a retailing method?
By sending brochures or promotional materials directly to potential customers via a mailing list
What is E-tailing also known as?
Online retailing
How do local agents earn in mail order catalogue retailing?
By receiving commissions on sales
Which retail format involves buying products directly from catalogues distributed by local agents?
Mail order catalogue retailing
What does retailing involve?
Transporting goods from the production place to the selling place
How are apples typically delivered to a grocery store in the context of retailing?
From the distribution center to the store
What is the primary focus of retailing management?
Getting products to consumers for purchase
According to Gilbert (2003), how is retailing defined?
Directing marketing efforts towards satisfying the final consumer
What are the final activities in retailing typically aimed at doing?
Placing products in the hands of the consumer or providing services to them
Which of the following best describes the journey of a product in retailing?
From production to a warehouse, then to the store, and finally into the consumer's hands
What is the main distinguishing feature of specialist sales channels like QVC in TV retailing?
They have hosts demonstrating products live on air.
Which type of TV commercial provides detailed information about a product or service and encourages viewers to make a purchase?
Infomercials
In omnichannel retailing, what distinguishes multichannel retailers from pure players?
Multichannel retailers have bricks-and-mortar stores and/or catalogues.
Where does consumer-to-consumer retailing mainly take place?
At events like garage sales
What distinguishes consumer-to-consumer retailing from TV retailing?
Consumer-to-consumer retailing involves regular people selling items directly to each other.
Which retailing method is characterized by the purchase of snacks or drinks from machines?
Automatic vending
Test your knowledge on the different methods of TV retailing, such as specialist sales channels like QVC and infomercials. Learn about how products are showcased and sold directly to consumers through television.
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