TV Retailing Methods Quiz

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What is non-store retailing?

A form of retailing where customers purchase products from local agents who distribute catalogues

A form of retailing where a firm sells products without a physical retail store and uses online platforms for sales (correct)

A form of retailing where a physical store sells products online

A form of retailing where customers purchase products directly from a catalogue sent through the mail

What is mail order catalogue retailing based on?

Customers purchasing products from physical stores

Customers purchasing products directly from a catalogue sent through the mail (correct)

Customers purchasing products from vending machines

Customers purchasing products from online marketplaces

How does direct mail function as a retailing method?

By promoting products through social media influencers

By sending brochures or promotional materials directly to potential customers via a mailing list (correct)

By advertising on billboards along highways

By distributing flyers to random households

What is E-tailing also known as?

Online retailing Signup and view all the answers

How do local agents earn in mail order catalogue retailing?

By receiving commissions on sales Signup and view all the answers

Which retail format involves buying products directly from catalogues distributed by local agents?

Mail order catalogue retailing Signup and view all the answers

What does retailing involve?

Transporting goods from the production place to the selling place Signup and view all the answers

How are apples typically delivered to a grocery store in the context of retailing?

From the distribution center to the store Signup and view all the answers

What is the primary focus of retailing management?

Getting products to consumers for purchase Signup and view all the answers

According to Gilbert (2003), how is retailing defined?

Directing marketing efforts towards satisfying the final consumer Signup and view all the answers

What are the final activities in retailing typically aimed at doing?

Placing products in the hands of the consumer or providing services to them Signup and view all the answers

Which of the following best describes the journey of a product in retailing?

From production to a warehouse, then to the store, and finally into the consumer's hands Signup and view all the answers

What is the main distinguishing feature of specialist sales channels like QVC in TV retailing?

They have hosts demonstrating products live on air. Signup and view all the answers

Which type of TV commercial provides detailed information about a product or service and encourages viewers to make a purchase?

Infomercials Signup and view all the answers

In omnichannel retailing, what distinguishes multichannel retailers from pure players?

Multichannel retailers have bricks-and-mortar stores and/or catalogues. Signup and view all the answers

Where does consumer-to-consumer retailing mainly take place?

At events like garage sales Signup and view all the answers

What distinguishes consumer-to-consumer retailing from TV retailing?

Consumer-to-consumer retailing involves regular people selling items directly to each other. Signup and view all the answers

Which retailing method is characterized by the purchase of snacks or drinks from machines?

Automatic vending Signup and view all the answers

TV Retailing Methods Quiz

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