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TV Programming Lecture 3: Audiences and Success

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TV Programming Lecture 3: Audiences and Success

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Questions and Answers

What is the primary goal of selling an idea in commercial television?

To win awards and recognition
To generate revenue (correct)
To produce a high-quality program
To make it appealing to the audience

At how many stages is salability crucial in commercial television?

Five stages
Two stages
Three stages (correct)
Four stages

What is the result of a failure in salability at any stage?

The program will be aired with a different cast
The program will be aired with a different title
The program will either never reach the air or be off after a brief stay (correct)
The program will be aired with a different time slot

What is the concept that Ted Bates used to build an advertising empire?

Unique selling proposition (B) Signup and view all the answers

What is the purpose of a unique selling proposition in advertising?

To stimulate a buying appetite in the consumer (A) Signup and view all the answers

Why is it important for a program to have a unique selling proposition?

To distinguish the program from others and stimulate viewers' interest (B) Signup and view all the answers

What is the 'kiss of death' for a show, according to the text?

Viewers saying they've seen it a thousand times (C) Signup and view all the answers

What can make a familiar theme fresh in a program?

A distinct voice (A) Signup and view all the answers

What is sufficient to make a program stand out from others?

A single inventive difference (A) Signup and view all the answers

What is an example of a single inventive difference that can make a program stand out?

Producing a conventional form in an unconventional way (B) Signup and view all the answers