TV Influence and Media Ownership Quiz

Media consumption can influence the schemas young people use to organize their understanding of the world, potentially changing their perception of the world around them.

Being desensitized to common media messages may result in individuals being less likely to be shocked by certain stimuli and may lead to them not attending to these messages anymore.

The time most Canadian teens spend consuming media is equal to the regular work week for most adults.

Transculturation refers to the adoption of cultural practices from outside of one's native culture and the blending of various elements of other cultures into the 'home' culture. Media allows us to adopt the arts, music, entertainment, and ideas of another culture and give them a place in our lives, such as K-pop, Anime, Latin dancing, and American sit-coms.

Marshall McLuhan's concept of 'The Medium is the Message' suggests that the message presented by the media is only part of what is communicated, and the media itself influences how we perceive a message. This concept relates to the influence of media on society, as viewing violence on TV can change public acceptance of viewing violent acts and can normalize violent behavior, leading to desensitization to violence.

The concept of fear, viewership, and profit relates to the influence of media on society by creating a cycle where fear leads to increased viewership, which in turn leads to higher profits for media organizations. This cycle can also contribute to the polarization of society, as fear and polarization further increase viewership and profits.

The statistics regarding violence in the media indicate that American children view 200,000 acts of violence, including more than 16,000 murders, before the age of 18. Average programs feature 812 acts of violence per hour, while children's programming includes 20 acts of violence per hour. The exposure to such violence can desensitize viewers, normalize violent behavior, and change public acceptance of viewing violent acts.

TV and media ownership influence cultural transmission and behavior reinforcement by serving as a means of transmitting culture, tying together families and communities, and passing on history, albeit filtered through the lens of corporations. Additionally, media corporations present a distorted reality built to sell, shaping public airways based on commercial logic, which can influence language, values, habits, customs, and institutions.

Corporations primarily fund TV and media for advertising, with the main function being to attract audiences to see ads. This influence can lead to the use of sex and violence as major selling vehicles, and the shift in storytelling from face-to-face to mass production of stories and images, ultimately affecting content and audience interaction.

The ownership of news sources in the US has declined from about 50 companies in 1985 to less than 10 presently, with major players including Vivendi, Bertelsmann, Disney, General Electric, and AOL Time Warner. This trend has significant implications on media influence and diversity of perspectives, as media corporations dominated by a ruling class set standards, norms, and influence behavior, while shaping messages and programming based on their beliefs.

It shapes their schemas and perception of the world

Equal to the regular work week for most adults

It can change an individual’s perception of the world

To attract audiences to see ads

Declined from about 50 companies in 1985 to less than 10 presently

Shaping messages and programming based on their beliefs

Transculturation

The medium itself influences how we perceive a message

It normalizes violent behavior and reduces shock value

It allows for increased access to diverse cultural content