Trend Forecasting Overview
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Questions and Answers

What is the primary purpose of trend forecasting?

  • To predict future trends (correct)
  • To analyze past trends
  • To follow the trendsetters
  • To ignore current trends

How does trend forecasting differ from trend analysis?

  • Trend forecasting predicts future trends, while trend analysis looks at historical data (correct)
  • Both are the same thing
  • Trend forecasting focuses on the past, while trend analysis looks to the future
  • Trend forecasting is more subjective than trend analysis

Why is trend forecasting important in various industries?

  • It causes confusion among consumers
  • It helps in making informed decisions and staying ahead in the market (correct)
  • It discourages creativity and innovation
  • It only benefits large corporations

What is one key benefit of trend forecasting for businesses?

<p>Avoiding investing in unsuccessful products (B)</p> Signup and view all the answers

How does trend forecasting help businesses regarding their target audience?

<p>Understanding and meeting customer desires (A)</p> Signup and view all the answers

What risk can trend forecasting help businesses mitigate?

<p>Developing products that customers do not want (D)</p> Signup and view all the answers

What does market research in fashion typically involve?

<p>Identifying and analyzing current fashion trends (A)</p> Signup and view all the answers

Why is it important for businesses to research competitors in the fashion market?

<p>To identify gaps in the market (D)</p> Signup and view all the answers

How can trend identification benefit businesses in the fashion industry?

<p>By understanding consumer preferences better (C)</p> Signup and view all the answers

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