Trend Analysis in Business Ratios
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Questions and Answers

What does the COGS/Sales ratio indicate about a business?

  • The ratio of total expenses to total revenue.
  • The efficiency of production costs relative to sales. (correct)
  • The total sales volume in the industry.
  • The overall profitability of the business.
  • In which week did the Expenses/Sales ratio first decrease?

  • Week II
  • Week V
  • Week I
  • Week IV (correct)
  • What trend is observed for the Net Profit/Sales ratio from Week II to Week IV?

  • It decreased.
  • It remained constant.
  • It experienced a significant fluctuation.
  • It increased. (correct)
  • If the Net Profit/Sales ratio is decreasing, which ratio is likely contributing to this decline?

    <p>Expenses/Sales ratio.</p> Signup and view all the answers

    What was the Net Profit in Week V?

    <p>12</p> Signup and view all the answers

    Based on the trend analysis, what is a potential reason for decreasing profitability?

    <p>Increased COGS relative to sales.</p> Signup and view all the answers

    Which of the following ratios indicates the proportion of sales consumed by operating expenses?

    <p>Expenses/Sales</p> Signup and view all the answers

    What was the COGS/Sales ratio in Week IV?

    <p>0.40</p> Signup and view all the answers

    What percentage of sales is represented by the cost of goods?

    <p>60%</p> Signup and view all the answers

    Which ratio indicates the amount spent on expenses relative to sales?

    <p>16%</p> Signup and view all the answers

    What can be inferred about net profit from the given financial ratios?

    <p>It accounts for a larger percentage than expenses.</p> Signup and view all the answers

    Which two companies are noted as sources for industry ratios and norms?

    <p>Dunn &amp; Bradstreet and Robert Morris &amp; Associates</p> Signup and view all the answers

    What is the primary purpose of conducting a competitive analysis?

    <p>To compare financial ratios with true competitors.</p> Signup and view all the answers

    What does a trend analysis involve for a business?

    <p>Tracking financial performance over multiple periods.</p> Signup and view all the answers

    Why are multiple years typically used for trend analysis instead of one week?

    <p>Longer periods provide more reliable data.</p> Signup and view all the answers

    How is sales used to calculate the net profit ratio?

    <p>By subtracting total costs from sales.</p> Signup and view all the answers

    What is the purpose of using comparisons or ratios in financial analysis?

    <p>To provide consistent metrics free from fluctuations</p> Signup and view all the answers

    Which ratio would you use to assess how efficiently sales cover the Costs of Goods Sold (COGS)?

    <p>COGS to Sales ratio</p> Signup and view all the answers

    What financial indicator does a consistent Net Profit to Sales ratio suggest?

    <p>Stable pricing and cost management</p> Signup and view all the answers

    In the lemonade stand scenario provided, which week showed the highest Net Profit?

    <p>Week IV</p> Signup and view all the answers

    What is the primary reason for fluctuations in sales numbers over different weeks?

    <p>Seasonal demand variations</p> Signup and view all the answers

    If the Cost of Goods Sold for Week V is $30 and sales are $50, what is the COGS to Sales ratio?

    <p>0.6</p> Signup and view all the answers

    Why might increased Costs of Goods and Expenses be acceptable when starting a new production line?

    <p>They are necessary for long-term growth</p> Signup and view all the answers

    When comparing financial performance, which metric would be least helpful?

    <p>Raw sales figures</p> Signup and view all the answers

    Study Notes

    Ratios

    • Cost of Goods Sold is 60% of Sales
    • Expenses are 16% of Sales
    • Net Profit is 24% of Sales

    Comparing Performance

    • Compare to Competitors, use resources like Dunn & Bradstreet and Robert Morris & Associates
    • Compare to Past Performance using Trend Analysis
    • Trend Analysis looks at several periods of time to spot trends and patterns and make informed decisions

    Lemonade Stand Example

    • Week 3 had no expenses, so it was excluded
    • The raw numbers fluctuate which makes it difficult to analyze the profitability
    • Using ratios helps to stabilize the data and understand the true trends.
    • Week 5's Sales, Costs of Goods Sold, Expenses and Net Profit are given

    Trend Analysis Table:

    • Shows sales, Costs of Goods Sold, Expenses and Net Profit for each week
    • Also shows the ratios for Cost of Goods Sold, Expenses and Net Profit over Sales

    Trend Analysis Questions:

    • Were there profits for the period?
    • How is the Net Profit/Sales ratio trending?
    • If the Net Profit/Sales ratio is going down, is it because of increase in Costs of Goods Sold, increase in Expenses, or both?
    • What happened in the business to cause the problem?
    • How would you resolve the problem?

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    Description

    Explore key financial ratios such as Cost of Goods Sold, Expenses, and Net Profit through the use of trend analysis. This quiz will guide you in comparing a business's performance against competitors and its past. Understand how to interpret data over time for better decision-making.

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