Podcast Beta
Questions and Answers
Trademark protection can protect an entire garment or accessory
False
Brand profile and positioning may vary over time, but trademark protection remains the same as long as you renew it
True
Any variation of a trademark must be registered again
True
For the CONSUMER: enables to distinguish between similar or identical products, guarantee of quality and products with characteristics that may not be examined prior to purchase
Signup and view all the answers
Trademark can be considered as a legal concept and brand as a marketing concept
Signup and view all the answers
True or false: A trademark can only be a word, symbol, or design, and cannot be a sound, color, or scent?
Signup and view all the answers
True or false: A trademark must be visually perceptible, such as a 2D or 3D shape?
Signup and view all the answers
True or false: Trademark protection can extend to guarantee the quality of products and their characteristics that may not be examined prior to purchase?
Signup and view all the answers
Study Notes
Trademark Definition and Purpose
- A trademark is a sign of recognition that distinguishes a company's products and services from those of competing companies.
- It enables consumers to recognize and differentiate products or services of a company.
Trademark vs. Brand
- Trademark is a legal concept, whereas brand is a marketing concept.
- A brand's profile and positioning may vary over time, while trademark protection remains the same as long as it is renewed.
Importance of Trademark Protection
- For consumers, a trademark:
- Enables distinction between similar or identical products.
- Guarantees quality and products with characteristics that may not be examined prior to purchase.
- For a company, a trademark:
- Enables product differentiation.
- Forms the basis of investing in the image and reputation of a company's products.
- Allows consumers to generate emotional attachments to its products, creating loyal clients.
Characteristics of a Trademark
- A trademark can be any sign or combination of signs capable of distinguishing similar goods.
- A trademark can be a design, sound, color, perfume, or a 2D or 3D shape, as long as it is visually perceptible.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of trademarks and branding with this quiz. From understanding the legal concept of trademarks to the marketing concept of brand, this quiz covers the basics of trademark protection and the distinction between trademarks and brands.
