Tourism Attractions and Group Travel Quiz

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Questions and Answers

Which type of attraction involves live performances and festivals?

Music or entertainment based attractions (correct)

Cultural attractions

Architectural attractions

Sport-based attractions

What characteristic is common to archeological attractions?

They feature famous historical figures.

They are mostly concerned with artistic performances.

They primarily showcase architectural designs.

They offer hands-on experiences like digging for gems. (correct)

Which of the following is considered a cultural attraction?

Heritage Park

Masai Village in Africa (correct)

Hockey Hall of Fame

Broadway shows

What defines historical attractions mentioned in the content?

Displays showcasing events from a specific historical period Signup and view all the answers

Which type of attraction might include small community stores that have gained a reputation?

Local gems Signup and view all the answers

Which factor is NOT mentioned as a consideration for planning a group travel project?

Weather conditions Signup and view all the answers

What is a key aspect of the group project regarding the type of trip to build?

It can be leisure, business, sporting, or event-based. Signup and view all the answers

Which of the following is an example of a sport tourism event?

Participating in the annual Ironman triathlon. Signup and view all the answers

For traveling groups, what is suggested about the timing of travel?

Timing should align with the group's availability. Signup and view all the answers

What is one of the tasks of the tourism marketers in the group project?

To create a trip package that attracts tourists. Signup and view all the answers

Which organization advocates for the tourism industry at the national level in Canada?

Travel Industry Association of Canada Signup and view all the answers

What is one of the primary functions of the Travel Media Association of Canada?

To advocate for travel media Signup and view all the answers

What is a potential benefit of networking mentioned in the content?

It leads to additional opportunities. Signup and view all the answers

What is considered the main purpose of travel according to the content's discussion questions?

To change over a lifetime Signup and view all the answers

Which website specifically markets the province of Alberta?

Travel Alberta Signup and view all the answers

What can be a crucial aspect of group projects according to the information provided?

They involve presentations on the last two nights. Signup and view all the answers

Which of the following is NOT listed as a source of tourism information?

Travel agencies Signup and view all the answers

What is a way to take advantage of the network formed in a course?

Engage with exchange students for cultural sharing. Signup and view all the answers

What does branding a destination primarily aim to communicate?

The unique characteristics and experiences of a destination Signup and view all the answers

What role does a destination brand play in relation to its industry value?

It enhances the perceived value and potential revenue of the destination Signup and view all the answers

What is meant by a 'destination's personality'?

Characteristics that connect with visitors and form a relationship Signup and view all the answers

What is a key component of the Vancouver Destination Brand?

It serves as a competitive identity and communicates unique values Signup and view all the answers

Which phrase best represents the promise of a destination brand?

To provide a unique travel experience Signup and view all the answers

Why might Disneyland have been instructed to remove its advertisement for tours?

To protect the integrity of the park's branding strategy Signup and view all the answers

What does a brand slogan provide for a destination?

An easily recognizable identity for branding Signup and view all the answers

What aspect of Las Vegas branding is essential to consider?

The various names and imagery associated with it Signup and view all the answers

What is a primary purpose of conducting awareness campaigns for destinations?

To foster emotional connections and pique interest in travel Signup and view all the answers

Which of the following is NOT mentioned as a way for partners to participate in awareness activities?

Travel agencies providing complimentary tours Signup and view all the answers

Which example illustrates an effort to promote winter activities in a tropical climate?

Bringing snow to a tropical climate for skiing promotions Signup and view all the answers

What kind of experience might a destination awareness campaign convey?

It introduces 'characters' or local figures to engage the audience. Signup and view all the answers

What event is mentioned as an example of bringing Alberta to broader audiences?

Calgary Mission to China Signup and view all the answers

Which activity does NOT belong to common destination awareness initiatives?

Conducting surveys to assess market interest Signup and view all the answers

What kind of organizations might benefit from partnering in destination awareness activities?

Local food and beverage companies Signup and view all the answers

How might local food and beverage companies participate in awareness initiatives?

By providing food and drinks, often at a reduced cost Signup and view all the answers

What is the primary goal of destination awareness?

Create a lasting experience of the destination Signup and view all the answers

Which sense is least associated with culinary tourism activities?

Audio Signup and view all the answers

What type of experience does destination awareness aim to deliver?

An experience that resonates with the target market Signup and view all the answers

Which of the following is a visual component of the Stampede Breakfasts?

Cowboy hats and western décor Signup and view all the answers

Which of the following senses is specifically mentioned as being affected by floral and fauna from the region?

Smell Signup and view all the answers

How are Stampede Breakfasts an example of destination awareness?

They create local experiences that emphasize the Calgary brand Signup and view all the answers

Which aspect is emphasized as a longer-term strategy in destination marketing?

The marketing plans of destination management organizations (DMOs) Signup and view all the answers

What is one of the tactile experiences provided during the Stampede Breakfasts?

Handling cowboy hats and meeting real cowboys Signup and view all the answers

Study Notes

Tourism Marketing 409

Introduction to Tour 409
Definition of Tourism Marketing

Instructor Information

Corinne Wilkinson, MBA, CDME, CAE
Six years with Tourism Calgary
Vice President, Marketing, Sales and Servicing, Travel Alberta (2-year contract)
2010 Winter Olympics
White Hat Hospitality (grassroots tourism marketing company)
Contracts and Clients
Queen's University MBA
CAE "Certified Association Executive"
Marketing Management, U of C
CDME – Certified Destination Management Executive
Taught Tour 409, Tour 499, Tour 309 Block Week

Company Experience

Grassroots tourism – started White Hat Hospitality
Stampede, Canadian Badlands, Festivals (event planning)
Partnerships, new tourism product development ("Canmore Uncorked")
Tourism marketing for destinations
Teaching and volunteer work
Calgary Zoo fundraising events, Dragon Boat Festival
Tsuut'ina Nation and 7 Chiefs Sportsplex
Tourism is a leveraged industry built on partnerships. Face-to-face is critical
Network is important for referrals

Employment During COVID-19

Sadly, no
Strong five-legged stool of work (tourism marketing, event planning, product development, fundraising, and sales of tourism packages)
Teaching two courses
None of these revenue streams were designed for two people during social distancing

World Pandemic Experience

Volunteer at the Food Bank
Hired at Superstore (essential services – nurse/doctor, truck driver, grocery store employee)
Life throws curveballs, be resilient, volunteer, and stay healthy
Be flexible, be creative, and be proactive

Building a Network

Grey Eagle Resort and Casino called for marketing the new 7 Chiefs Sportsplex & Chief Jim Starlight Centre on the Tsuut'ina Nation.
One of the newest and largest sportsplex venues in western Canada.
Ability to host regional, national, and international sporting competitions (NAIG 2027)
Calgary Zoo contract for summer contracts (July 2021)
Never give up, always keep good relationships top of mind, stay positive, stay open to new things
Be your own air traffic controller

Pandemic Impact on Tourism

This is a large topic; time will be dedicated to understanding how it affects tourism (positive and negative impact)

Mother Nature and Tourism

Examples of good affects and devastating affects
How the tourism industry reacts
How travelers react
What is most important to the destination

Travel Experiences

Europe (Holland, England, France)
Southeast Asia (Nepal, Thailand, Vietnam)
Africa (Tanzania, Kenya Mt. Kilimanjaro)
South America (Paraguay, Ecuador, Costa Rica)
Mexico (Iringa, La Paz, Cancun)
India (Pondicherry, Rajasthan, Kerala, Hyderabad, Jaipur)
USA
Chile, Patagonia
Argentina, Antarctica
Canada

Volunteer Vacations

Most "developing" destinations are a result of working with Habitat for Humanity and Global Volunteers.
Nepal
Tanzania
Paraguay
Mexico
USA- New Orleans
India
Chile

Learning Philosophy

Life-long learning is critical
Professional network is as important as academic studies
Soft skills and teamwork are as important as textbook knowledge
Mix other interests with classwork
Travel is the best form of learning
Education teaches you to analyze and ask the right questions
Education gives professional independence
[email protected]

Course Outline

Material covered through class discussions, guest lecturers, and shared experiences.
No textbook is strictly optional
Midterm (30%), Group Project (30%), Final Exam (40%)
Expect and appreciate class participation

Course Assessment

Midterm: Short written answer (application of course content in a creative way)
Final: True/False, Multiple Choice – Cumulative
Don't memorize – tell a story about your learning, apply your knowledge.
Group Project: Destination research, application of tour concepts; guideline provided
Teams created by end of September (likely 6 people – blend skills)
Group projects presented during the last two nights of the course

Sources of Tourism Information

Destination Canada (markets Canada)
Travel Alberta (markets Alberta)
Travel Industry Association of Canada (TIAC)
Tourism Industry Association of Alberta
Tourism Calgary and other destination sites
Travel Media Association of Canada (TMAC)
Thousands of sites will help – travel was one of the first adopted uses of the internet

How to Reach Corinne

[email protected] (Tour 409)
[email protected] (personal emails – resume help, future letters, keep in touch)

Your Turn Discussion

How many knew tourism marketing?
How many are interested in a career in tourism/marketing?
How many have traveled outside your home country? Where?
How many intend to travel extensively in the future?
Where are you most interested in traveling to?
What is your main travel purpose? Does it change over time?

Other

Additional slides about important topics such as destination management organizations (DMOs), types of tourists, sports and recreation tourism, and major events touring. A variety of slides covering these issues, including examples and questions/activities. Key terms and details covered.

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Description

Test your knowledge on various types of attractions, including cultural, historical, and sport tourism. This quiz also explores considerations for planning group travel and the roles of tourism marketers. See how well you understand the tourism industry!