Tourism Attractions and Group Travel Quiz

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Questions and Answers

Which type of attraction involves live performances and festivals?

  • Music or entertainment based attractions (correct)
  • Cultural attractions
  • Architectural attractions
  • Sport-based attractions

What characteristic is common to archeological attractions?

  • They feature famous historical figures.
  • They are mostly concerned with artistic performances.
  • They primarily showcase architectural designs.
  • They offer hands-on experiences like digging for gems. (correct)

Which of the following is considered a cultural attraction?

  • Heritage Park
  • Masai Village in Africa (correct)
  • Hockey Hall of Fame
  • Broadway shows

What defines historical attractions mentioned in the content?

<p>Displays showcasing events from a specific historical period (A)</p> Signup and view all the answers

Which type of attraction might include small community stores that have gained a reputation?

<p>Local gems (A)</p> Signup and view all the answers

Which factor is NOT mentioned as a consideration for planning a group travel project?

<p>Weather conditions (C)</p> Signup and view all the answers

What is a key aspect of the group project regarding the type of trip to build?

<p>It can be leisure, business, sporting, or event-based. (C)</p> Signup and view all the answers

Which of the following is an example of a sport tourism event?

<p>Participating in the annual Ironman triathlon. (A)</p> Signup and view all the answers

For traveling groups, what is suggested about the timing of travel?

<p>Timing should align with the group's availability. (C)</p> Signup and view all the answers

What is one of the tasks of the tourism marketers in the group project?

<p>To create a trip package that attracts tourists. (D)</p> Signup and view all the answers

Which organization advocates for the tourism industry at the national level in Canada?

<p>Travel Industry Association of Canada (B)</p> Signup and view all the answers

What is one of the primary functions of the Travel Media Association of Canada?

<p>To advocate for travel media (B)</p> Signup and view all the answers

What is a potential benefit of networking mentioned in the content?

<p>It leads to additional opportunities. (B)</p> Signup and view all the answers

What is considered the main purpose of travel according to the content's discussion questions?

<p>To change over a lifetime (A)</p> Signup and view all the answers

Which website specifically markets the province of Alberta?

<p>Travel Alberta (C)</p> Signup and view all the answers

What can be a crucial aspect of group projects according to the information provided?

<p>They involve presentations on the last two nights. (C)</p> Signup and view all the answers

Which of the following is NOT listed as a source of tourism information?

<p>Travel agencies (A)</p> Signup and view all the answers

What is a way to take advantage of the network formed in a course?

<p>Engage with exchange students for cultural sharing. (D)</p> Signup and view all the answers

What does branding a destination primarily aim to communicate?

<p>The unique characteristics and experiences of a destination (C)</p> Signup and view all the answers

What role does a destination brand play in relation to its industry value?

<p>It enhances the perceived value and potential revenue of the destination (C)</p> Signup and view all the answers

What is meant by a 'destination's personality'?

<p>Characteristics that connect with visitors and form a relationship (D)</p> Signup and view all the answers

What is a key component of the Vancouver Destination Brand?

<p>It serves as a competitive identity and communicates unique values (A)</p> Signup and view all the answers

Which phrase best represents the promise of a destination brand?

<p>To provide a unique travel experience (C)</p> Signup and view all the answers

Why might Disneyland have been instructed to remove its advertisement for tours?

<p>To protect the integrity of the park's branding strategy (A)</p> Signup and view all the answers

What does a brand slogan provide for a destination?

<p>An easily recognizable identity for branding (D)</p> Signup and view all the answers

What aspect of Las Vegas branding is essential to consider?

<p>The various names and imagery associated with it (D)</p> Signup and view all the answers

What is a primary purpose of conducting awareness campaigns for destinations?

<p>To foster emotional connections and pique interest in travel (B)</p> Signup and view all the answers

Which of the following is NOT mentioned as a way for partners to participate in awareness activities?

<p>Travel agencies providing complimentary tours (C)</p> Signup and view all the answers

Which example illustrates an effort to promote winter activities in a tropical climate?

<p>Bringing snow to a tropical climate for skiing promotions (C)</p> Signup and view all the answers

What kind of experience might a destination awareness campaign convey?

<p>It introduces 'characters' or local figures to engage the audience. (A)</p> Signup and view all the answers

What event is mentioned as an example of bringing Alberta to broader audiences?

<p>Calgary Mission to China (D)</p> Signup and view all the answers

Which activity does NOT belong to common destination awareness initiatives?

<p>Conducting surveys to assess market interest (A)</p> Signup and view all the answers

What kind of organizations might benefit from partnering in destination awareness activities?

<p>Local food and beverage companies (D)</p> Signup and view all the answers

How might local food and beverage companies participate in awareness initiatives?

<p>By providing food and drinks, often at a reduced cost (C)</p> Signup and view all the answers

What is the primary goal of destination awareness?

<p>Create a lasting experience of the destination (B)</p> Signup and view all the answers

Which sense is least associated with culinary tourism activities?

<p>Audio (D)</p> Signup and view all the answers

What type of experience does destination awareness aim to deliver?

<p>An experience that resonates with the target market (A)</p> Signup and view all the answers

Which of the following is a visual component of the Stampede Breakfasts?

<p>Cowboy hats and western décor (D)</p> Signup and view all the answers

Which of the following senses is specifically mentioned as being affected by floral and fauna from the region?

<p>Smell (A)</p> Signup and view all the answers

How are Stampede Breakfasts an example of destination awareness?

<p>They create local experiences that emphasize the Calgary brand (A)</p> Signup and view all the answers

Which aspect is emphasized as a longer-term strategy in destination marketing?

<p>The marketing plans of destination management organizations (DMOs) (C)</p> Signup and view all the answers

What is one of the tactile experiences provided during the Stampede Breakfasts?

<p>Handling cowboy hats and meeting real cowboys (C)</p> Signup and view all the answers

Flashcards

Sources of Tourism Information

Tourism information can be found online through dedicated websites like Destination Canada, Travel Alberta, and others. There are also local tourist bureaus and visitor centers. Travel media associations play a crucial role in promoting destinations.

Importance of Networking in Tourism

Building connections with fellow students and exchange students is vital in tourism as it can lead to opportunities and lifelong friendships.

What are some of the top issues facing tourism?

Identify challenges and opportunities that affect the tourism industry. These can range from environmental concerns to economic factors affecting travel.

Factors considered when planning a trip?

Understand what factors influence a traveler's decision-making process. This could include budget, activities, accommodations, or personal preferences.

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Cultural Attractions

Places that showcase and preserve cultural heritage, such as museums, traditional villages, and historical sites.

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Religious Monuments

Significant religious sites that often draw tourists due to their historical or spiritual importance.

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Entertainment Attractions

Places offering live performances, events, or unique experiences, like music festivals, theatres, and circuses.

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Archeological Attractions

Sites where historical artifacts, fossils, or remnants of past civilizations are found, often with interactive experiences.

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Architectural Attractions

Places that showcase distinctive and visually impressive structures, landscapes, and designs.

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What are psychographics?

Psychographics are the study of personality traits, values, attitudes, interests, and lifestyles that influence a person's travel choices.

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What is seasonality in tourism?

Seasonality refers to the variations in tourist demand and activity levels throughout the year, often influenced by weather, holidays, and events.

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How do travel trends affect tourism?

Travel trends are shifting preferences and patterns in travel, shaping what destinations and experiences are in demand. These can be influenced by technology, social media, and changing lifestyles.

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What is the goal of a tourism marketing project?

To create and promote a tourism product or experience that successfully attracts tourists to a specific destination, taking into account various factors.

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What are some examples of sport tourism events?

Sport tourism events are vacations or getaways centered around sporting activities or competitions, like ski trips, professional games, or themed tournaments.

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Place Branding

Creating a unique identity and image for a destination to attract visitors, similar to how brands market products.

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Destination Brand's Purpose

A destination brand communicates what makes a place special and enticing to visitors, encouraging them to choose it over others.

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Value Enhancement through Branding

Successfully branding a destination increases its popularity, leading to higher tourism revenue, and ultimately making the destination more profitable.

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Destination Personality

A distinct character or image that a destination develops through branding, connecting with visitors on an emotional level.

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Vancouver's Destination Brand

Vancouver's brand identity goes beyond a logo, representing its core values, uniqueness, and the promise of a distinctive travel experience.

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Las Vegas Branding: The 'Promise'

Las Vegas is known for its entertainment, gambling, and nightlife, offering visitors a promise of excitement and indulgence.

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Reinforcing the Brand

Elements like iconic landmarks, entertainment venues, and marketing campaigns help solidify a destination's brand image.

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Branding Destination Flexibility

Destinations can adapt their brand strategies to appeal to different target audiences, for example, promoting family-friendly activities in addition to nightlife entertainment.

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Destination Awareness

Activities aimed at promoting a destination to potential visitors, building interest, and creating demand for travel.

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Building Destination Awareness

Creating a strong and positive image of a destination through various strategies, including events, storytelling, and partnerships.

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Key Elements of Destination Awareness

Communicating the brand and experience of a destination, creating emotions, and generating future interest.

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Partners in Destination Awareness

Companies or organizations collaborating to promote a destination, sharing costs and resources.

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Examples of Destination Awareness Events

Specific events or activities designed to promote a destination, such as bringing snow to a tropical climate or hosting a Stampede House party.

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Benefits of Partnerships in Awareness Campaigns

Collaborating with partners can help share costs, expand reach, and leverage expertise for more effective destination promotion.

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Types of Partners in Destination Awareness

Partners can include airlines, hotels, local food & beverage companies, and other entities that can contribute to the success of an awareness campaign.

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Why Partners Get Involved in Awareness

Partners benefit through brand exposure, increased customer engagement, and ultimately, potential growth and profitability.

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Senses in Destination Awareness

Engaging as many senses as possible (visual, audio, taste, touch, smell) to create a more immersive experience for the audience. Example: Showing a video playing music from that destination with food being served nearby.

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Delivering a Destination Experience

Creating an immersive experience that evokes the feeling of being at the destination, even though the audience is not physically present. This often involves engaging multiple senses.

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Stampede Breakfast Example

A real-life illustration of Destination Awareness. The Calgary Stampede uses events like Stampede Breakfasts to engage audiences outside of Calgary, evoking the spirit of Western hospitality and the Stampede experience.

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Visual Destination Awareness

Using visuals like video, photos, or even objects like a snow pile in a tropical setting to evoke a specific destination's atmosphere.

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Audio Destination Awareness

Using sound to evoke the feeling of a destination. This could include popular music from that region, sounds of nature or unique local sounds.

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Taste Destination Awareness

Using food and drink to evoke the flavor of a destination. This could involve food from that region, wines/beverages, or even culinary tourism experiences.

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Touch Destination Awareness

Using physical objects to engage touch and create a sense of a destination. This could involve arts/crafts from the region, special clothing, or even animal furs or traditional dress.

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Study Notes

Tourism Marketing 409

  • Introduction to Tour 409
  • Definition of Tourism Marketing

Instructor Information

  • Corinne Wilkinson, MBA, CDME, CAE
  • Six years with Tourism Calgary
  • Vice President, Marketing, Sales and Servicing, Travel Alberta (2-year contract)
  • 2010 Winter Olympics
  • White Hat Hospitality (grassroots tourism marketing company)
  • Contracts and Clients
  • Queen's University MBA
  • CAE "Certified Association Executive"
  • Marketing Management, U of C
  • CDME – Certified Destination Management Executive
  • Taught Tour 409, Tour 499, Tour 309 Block Week

Company Experience

  • Grassroots tourism – started White Hat Hospitality
  • Stampede, Canadian Badlands, Festivals (event planning)
  • Partnerships, new tourism product development ("Canmore Uncorked")
  • Tourism marketing for destinations
  • Teaching and volunteer work
  • Calgary Zoo fundraising events, Dragon Boat Festival
  • Tsuut'ina Nation and 7 Chiefs Sportsplex
  • Tourism is a leveraged industry built on partnerships. Face-to-face is critical
  • Network is important for referrals

Employment During COVID-19

  • Sadly, no
  • Strong five-legged stool of work (tourism marketing, event planning, product development, fundraising, and sales of tourism packages)
  • Teaching two courses
  • None of these revenue streams were designed for two people during social distancing

World Pandemic Experience

  • Volunteer at the Food Bank
  • Hired at Superstore (essential services – nurse/doctor, truck driver, grocery store employee)
  • Life throws curveballs, be resilient, volunteer, and stay healthy
  • Be flexible, be creative, and be proactive

Building a Network

  • Grey Eagle Resort and Casino called for marketing the new 7 Chiefs Sportsplex & Chief Jim Starlight Centre on the Tsuut'ina Nation.
  • One of the newest and largest sportsplex venues in western Canada.
  • Ability to host regional, national, and international sporting competitions (NAIG 2027)
  • Calgary Zoo contract for summer contracts (July 2021)
  • Never give up, always keep good relationships top of mind, stay positive, stay open to new things
  • Be your own air traffic controller

Pandemic Impact on Tourism

  • This is a large topic; time will be dedicated to understanding how it affects tourism (positive and negative impact)

Mother Nature and Tourism

  • Examples of good affects and devastating affects
  • How the tourism industry reacts
  • How travelers react
  • What is most important to the destination

Travel Experiences

  • Europe (Holland, England, France)
  • Southeast Asia (Nepal, Thailand, Vietnam)
  • Africa (Tanzania, Kenya Mt. Kilimanjaro)
  • South America (Paraguay, Ecuador, Costa Rica)
  • Mexico (Iringa, La Paz, Cancun)
  • India (Pondicherry, Rajasthan, Kerala, Hyderabad, Jaipur)
  • USA
  • Chile, Patagonia
  • Argentina, Antarctica
  • Canada

Volunteer Vacations

  • Most "developing" destinations are a result of working with Habitat for Humanity and Global Volunteers.
  • Nepal
  • Tanzania
  • Paraguay
  • Mexico
  • USA- New Orleans
  • India
  • Chile

Learning Philosophy

  • Life-long learning is critical
  • Professional network is as important as academic studies
  • Soft skills and teamwork are as important as textbook knowledge
  • Mix other interests with classwork
  • Travel is the best form of learning
  • Education teaches you to analyze and ask the right questions
  • Education gives professional independence
  • [email protected]

Course Outline

  • Material covered through class discussions, guest lecturers, and shared experiences.
  • No textbook is strictly optional
  • Midterm (30%), Group Project (30%), Final Exam (40%)
  • Expect and appreciate class participation

Course Assessment

  • Midterm: Short written answer (application of course content in a creative way)
  • Final: True/False, Multiple Choice – Cumulative
  • Don't memorize – tell a story about your learning, apply your knowledge.
  • Group Project: Destination research, application of tour concepts; guideline provided
  • Teams created by end of September (likely 6 people – blend skills)
  • Group projects presented during the last two nights of the course

Sources of Tourism Information

  • Destination Canada (markets Canada)
  • Travel Alberta (markets Alberta)
  • Travel Industry Association of Canada (TIAC)
  • Tourism Industry Association of Alberta
  • Tourism Calgary and other destination sites
  • Travel Media Association of Canada (TMAC)
  • Thousands of sites will help – travel was one of the first adopted uses of the internet

How to Reach Corinne

Your Turn Discussion

  • How many knew tourism marketing?
  • How many are interested in a career in tourism/marketing?
  • How many have traveled outside your home country? Where?
  • How many intend to travel extensively in the future?
  • Where are you most interested in traveling to?
  • What is your main travel purpose? Does it change over time?

Other

  • Additional slides about important topics such as destination management organizations (DMOs), types of tourists, sports and recreation tourism, and major events touring. A variety of slides covering these issues, including examples and questions/activities. Key terms and details covered.

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