Podcast
Questions and Answers
Which type of attraction involves live performances and festivals?
Which type of attraction involves live performances and festivals?
- Music or entertainment based attractions (correct)
- Cultural attractions
- Architectural attractions
- Sport-based attractions
What characteristic is common to archeological attractions?
What characteristic is common to archeological attractions?
- They feature famous historical figures.
- They are mostly concerned with artistic performances.
- They primarily showcase architectural designs.
- They offer hands-on experiences like digging for gems. (correct)
Which of the following is considered a cultural attraction?
Which of the following is considered a cultural attraction?
- Heritage Park
- Masai Village in Africa (correct)
- Hockey Hall of Fame
- Broadway shows
What defines historical attractions mentioned in the content?
What defines historical attractions mentioned in the content?
Which type of attraction might include small community stores that have gained a reputation?
Which type of attraction might include small community stores that have gained a reputation?
Which factor is NOT mentioned as a consideration for planning a group travel project?
Which factor is NOT mentioned as a consideration for planning a group travel project?
What is a key aspect of the group project regarding the type of trip to build?
What is a key aspect of the group project regarding the type of trip to build?
Which of the following is an example of a sport tourism event?
Which of the following is an example of a sport tourism event?
For traveling groups, what is suggested about the timing of travel?
For traveling groups, what is suggested about the timing of travel?
What is one of the tasks of the tourism marketers in the group project?
What is one of the tasks of the tourism marketers in the group project?
Which organization advocates for the tourism industry at the national level in Canada?
Which organization advocates for the tourism industry at the national level in Canada?
What is one of the primary functions of the Travel Media Association of Canada?
What is one of the primary functions of the Travel Media Association of Canada?
What is a potential benefit of networking mentioned in the content?
What is a potential benefit of networking mentioned in the content?
What is considered the main purpose of travel according to the content's discussion questions?
What is considered the main purpose of travel according to the content's discussion questions?
Which website specifically markets the province of Alberta?
Which website specifically markets the province of Alberta?
What can be a crucial aspect of group projects according to the information provided?
What can be a crucial aspect of group projects according to the information provided?
Which of the following is NOT listed as a source of tourism information?
Which of the following is NOT listed as a source of tourism information?
What is a way to take advantage of the network formed in a course?
What is a way to take advantage of the network formed in a course?
What does branding a destination primarily aim to communicate?
What does branding a destination primarily aim to communicate?
What role does a destination brand play in relation to its industry value?
What role does a destination brand play in relation to its industry value?
What is meant by a 'destination's personality'?
What is meant by a 'destination's personality'?
What is a key component of the Vancouver Destination Brand?
What is a key component of the Vancouver Destination Brand?
Which phrase best represents the promise of a destination brand?
Which phrase best represents the promise of a destination brand?
Why might Disneyland have been instructed to remove its advertisement for tours?
Why might Disneyland have been instructed to remove its advertisement for tours?
What does a brand slogan provide for a destination?
What does a brand slogan provide for a destination?
What aspect of Las Vegas branding is essential to consider?
What aspect of Las Vegas branding is essential to consider?
What is a primary purpose of conducting awareness campaigns for destinations?
What is a primary purpose of conducting awareness campaigns for destinations?
Which of the following is NOT mentioned as a way for partners to participate in awareness activities?
Which of the following is NOT mentioned as a way for partners to participate in awareness activities?
Which example illustrates an effort to promote winter activities in a tropical climate?
Which example illustrates an effort to promote winter activities in a tropical climate?
What kind of experience might a destination awareness campaign convey?
What kind of experience might a destination awareness campaign convey?
What event is mentioned as an example of bringing Alberta to broader audiences?
What event is mentioned as an example of bringing Alberta to broader audiences?
Which activity does NOT belong to common destination awareness initiatives?
Which activity does NOT belong to common destination awareness initiatives?
What kind of organizations might benefit from partnering in destination awareness activities?
What kind of organizations might benefit from partnering in destination awareness activities?
How might local food and beverage companies participate in awareness initiatives?
How might local food and beverage companies participate in awareness initiatives?
What is the primary goal of destination awareness?
What is the primary goal of destination awareness?
Which sense is least associated with culinary tourism activities?
Which sense is least associated with culinary tourism activities?
What type of experience does destination awareness aim to deliver?
What type of experience does destination awareness aim to deliver?
Which of the following is a visual component of the Stampede Breakfasts?
Which of the following is a visual component of the Stampede Breakfasts?
Which of the following senses is specifically mentioned as being affected by floral and fauna from the region?
Which of the following senses is specifically mentioned as being affected by floral and fauna from the region?
How are Stampede Breakfasts an example of destination awareness?
How are Stampede Breakfasts an example of destination awareness?
Which aspect is emphasized as a longer-term strategy in destination marketing?
Which aspect is emphasized as a longer-term strategy in destination marketing?
What is one of the tactile experiences provided during the Stampede Breakfasts?
What is one of the tactile experiences provided during the Stampede Breakfasts?
Flashcards
Sources of Tourism Information
Sources of Tourism Information
Tourism information can be found online through dedicated websites like Destination Canada, Travel Alberta, and others. There are also local tourist bureaus and visitor centers. Travel media associations play a crucial role in promoting destinations.
Importance of Networking in Tourism
Importance of Networking in Tourism
Building connections with fellow students and exchange students is vital in tourism as it can lead to opportunities and lifelong friendships.
What are some of the top issues facing tourism?
What are some of the top issues facing tourism?
Identify challenges and opportunities that affect the tourism industry. These can range from environmental concerns to economic factors affecting travel.
Factors considered when planning a trip?
Factors considered when planning a trip?
Signup and view all the flashcards
Cultural Attractions
Cultural Attractions
Signup and view all the flashcards
Religious Monuments
Religious Monuments
Signup and view all the flashcards
Entertainment Attractions
Entertainment Attractions
Signup and view all the flashcards
Archeological Attractions
Archeological Attractions
Signup and view all the flashcards
Architectural Attractions
Architectural Attractions
Signup and view all the flashcards
What are psychographics?
What are psychographics?
Signup and view all the flashcards
What is seasonality in tourism?
What is seasonality in tourism?
Signup and view all the flashcards
How do travel trends affect tourism?
How do travel trends affect tourism?
Signup and view all the flashcards
What is the goal of a tourism marketing project?
What is the goal of a tourism marketing project?
Signup and view all the flashcards
What are some examples of sport tourism events?
What are some examples of sport tourism events?
Signup and view all the flashcards
Place Branding
Place Branding
Signup and view all the flashcards
Destination Brand's Purpose
Destination Brand's Purpose
Signup and view all the flashcards
Value Enhancement through Branding
Value Enhancement through Branding
Signup and view all the flashcards
Destination Personality
Destination Personality
Signup and view all the flashcards
Vancouver's Destination Brand
Vancouver's Destination Brand
Signup and view all the flashcards
Las Vegas Branding: The 'Promise'
Las Vegas Branding: The 'Promise'
Signup and view all the flashcards
Reinforcing the Brand
Reinforcing the Brand
Signup and view all the flashcards
Branding Destination Flexibility
Branding Destination Flexibility
Signup and view all the flashcards
Destination Awareness
Destination Awareness
Signup and view all the flashcards
Building Destination Awareness
Building Destination Awareness
Signup and view all the flashcards
Key Elements of Destination Awareness
Key Elements of Destination Awareness
Signup and view all the flashcards
Partners in Destination Awareness
Partners in Destination Awareness
Signup and view all the flashcards
Examples of Destination Awareness Events
Examples of Destination Awareness Events
Signup and view all the flashcards
Benefits of Partnerships in Awareness Campaigns
Benefits of Partnerships in Awareness Campaigns
Signup and view all the flashcards
Types of Partners in Destination Awareness
Types of Partners in Destination Awareness
Signup and view all the flashcards
Why Partners Get Involved in Awareness
Why Partners Get Involved in Awareness
Signup and view all the flashcards
Senses in Destination Awareness
Senses in Destination Awareness
Signup and view all the flashcards
Delivering a Destination Experience
Delivering a Destination Experience
Signup and view all the flashcards
Stampede Breakfast Example
Stampede Breakfast Example
Signup and view all the flashcards
Visual Destination Awareness
Visual Destination Awareness
Signup and view all the flashcards
Audio Destination Awareness
Audio Destination Awareness
Signup and view all the flashcards
Taste Destination Awareness
Taste Destination Awareness
Signup and view all the flashcards
Touch Destination Awareness
Touch Destination Awareness
Signup and view all the flashcards
Study Notes
Tourism Marketing 409
- Introduction to Tour 409
- Definition of Tourism Marketing
Instructor Information
- Corinne Wilkinson, MBA, CDME, CAE
- Six years with Tourism Calgary
- Vice President, Marketing, Sales and Servicing, Travel Alberta (2-year contract)
- 2010 Winter Olympics
- White Hat Hospitality (grassroots tourism marketing company)
- Contracts and Clients
- Queen's University MBA
- CAE "Certified Association Executive"
- Marketing Management, U of C
- CDME – Certified Destination Management Executive
- Taught Tour 409, Tour 499, Tour 309 Block Week
Company Experience
- Grassroots tourism – started White Hat Hospitality
- Stampede, Canadian Badlands, Festivals (event planning)
- Partnerships, new tourism product development ("Canmore Uncorked")
- Tourism marketing for destinations
- Teaching and volunteer work
- Calgary Zoo fundraising events, Dragon Boat Festival
- Tsuut'ina Nation and 7 Chiefs Sportsplex
- Tourism is a leveraged industry built on partnerships. Face-to-face is critical
- Network is important for referrals
Employment During COVID-19
- Sadly, no
- Strong five-legged stool of work (tourism marketing, event planning, product development, fundraising, and sales of tourism packages)
- Teaching two courses
- None of these revenue streams were designed for two people during social distancing
World Pandemic Experience
- Volunteer at the Food Bank
- Hired at Superstore (essential services – nurse/doctor, truck driver, grocery store employee)
- Life throws curveballs, be resilient, volunteer, and stay healthy
- Be flexible, be creative, and be proactive
Building a Network
- Grey Eagle Resort and Casino called for marketing the new 7 Chiefs Sportsplex & Chief Jim Starlight Centre on the Tsuut'ina Nation.
- One of the newest and largest sportsplex venues in western Canada.
- Ability to host regional, national, and international sporting competitions (NAIG 2027)
- Calgary Zoo contract for summer contracts (July 2021)
- Never give up, always keep good relationships top of mind, stay positive, stay open to new things
- Be your own air traffic controller
Pandemic Impact on Tourism
- This is a large topic; time will be dedicated to understanding how it affects tourism (positive and negative impact)
Mother Nature and Tourism
- Examples of good affects and devastating affects
- How the tourism industry reacts
- How travelers react
- What is most important to the destination
Travel Experiences
- Europe (Holland, England, France)
- Southeast Asia (Nepal, Thailand, Vietnam)
- Africa (Tanzania, Kenya Mt. Kilimanjaro)
- South America (Paraguay, Ecuador, Costa Rica)
- Mexico (Iringa, La Paz, Cancun)
- India (Pondicherry, Rajasthan, Kerala, Hyderabad, Jaipur)
- USA
- Chile, Patagonia
- Argentina, Antarctica
- Canada
Volunteer Vacations
- Most "developing" destinations are a result of working with Habitat for Humanity and Global Volunteers.
- Nepal
- Tanzania
- Paraguay
- Mexico
- USA- New Orleans
- India
- Chile
Learning Philosophy
- Life-long learning is critical
- Professional network is as important as academic studies
- Soft skills and teamwork are as important as textbook knowledge
- Mix other interests with classwork
- Travel is the best form of learning
- Education teaches you to analyze and ask the right questions
- Education gives professional independence
- [email protected]
Course Outline
- Material covered through class discussions, guest lecturers, and shared experiences.
- No textbook is strictly optional
- Midterm (30%), Group Project (30%), Final Exam (40%)
- Expect and appreciate class participation
Course Assessment
- Midterm: Short written answer (application of course content in a creative way)
- Final: True/False, Multiple Choice – Cumulative
- Don't memorize – tell a story about your learning, apply your knowledge.
- Group Project: Destination research, application of tour concepts; guideline provided
- Teams created by end of September (likely 6 people – blend skills)
- Group projects presented during the last two nights of the course
Sources of Tourism Information
- Destination Canada (markets Canada)
- Travel Alberta (markets Alberta)
- Travel Industry Association of Canada (TIAC)
- Tourism Industry Association of Alberta
- Tourism Calgary and other destination sites
- Travel Media Association of Canada (TMAC)
- Thousands of sites will help – travel was one of the first adopted uses of the internet
How to Reach Corinne
- [email protected] (Tour 409)
- [email protected] (personal emails – resume help, future letters, keep in touch)
Your Turn Discussion
- How many knew tourism marketing?
- How many are interested in a career in tourism/marketing?
- How many have traveled outside your home country? Where?
- How many intend to travel extensively in the future?
- Where are you most interested in traveling to?
- What is your main travel purpose? Does it change over time?
Other
- Additional slides about important topics such as destination management organizations (DMOs), types of tourists, sports and recreation tourism, and major events touring. A variety of slides covering these issues, including examples and questions/activities. Key terms and details covered.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.