Tourism and Recreation Management Quiz

Tourism

• Tourism is defined as activities people undertake during travels and stays in places other than their usual environment, for a period less than one year, typically for leisure, business, or other reasons.

Sports Tourism

• Sports tourism involves actions by individuals or groups, aiming to improve communication and cultural experiences within a tourist establishment to foster a lasting environment.
• Another stated objective is to energize and promote a company's economy by accompanying the tourist to enjoy free time.

Touristic Animation Aims

• Building customer loyalty
• Increasing customer permanence
• Developing an affective and positive climate for customers
• Maintaining a strong brand
• Creating seasonal attractions

Characteristics of Recreational Services

• Intangibility: Sensitive to demand, easily imitated, difficult to fix a price; quality is determined by the customer after consumption.
• Heterogeneity: Variable nature of services in the market; avoiding repetition of a service to maintain interest.
• Development: Simultaneous production and consumption of services; the consumer is present throughout the process; decentralization of service provision.
• Expiration: Services are perishable and cannot be stored, leading to supply and demand adjustments.

Possible Solutions to Service Limits

• Intangibility: Make the service visible and tangible; associate it with tangible products; differentiate the product and its quality; employ personalized promotional media and create a brand.
• Heterogeneity: Industrialize the service and implement quality control strategies.
• Development: Involve consumers in the production process; centralize production; reduce difficulties with massive production; study the consumer; implement diverse sales points; offer training for employees.
• Expiration: Ensure that services are readily available where they are needed; adapt supply to fluctuating demand.

Types of Tourist Animation Programs

• Simple: A single program addressing the needs of all users. Activities should ideally be offered daily in catering to varying ages.
• Parallel: Multiple parallel programs catering to specific user needs (e.g., skill levels, age groups).

Classification of Activities Based on Consumers

• Hedonists: Focus on sports activities such as nautical sports (sailing, windsurfing, kitesurfing), racket sports, open-air activities (archery, orienteering), and adventure sports (kayaking, climbing).
• Routinary: Activities centered around the family, such as alternative sports, team-building activities, and activities for children. They prefer familiarity and comfort zones.
• Passive: Relaxation-focused activities such as Tai chi, dancing, yoga, and general physical activity for health. They want relaxation.
• Workaholics: Participants engage in cultural/recreational activities like guided tours, evening entertainment, shows, competitions, card games, and gambling— activities to remain engaged.

Hotel Animation Program Characteristics

• Should be recreational in nature and creative.
• Animation should be an essential resource.
• Pace and activities must be balanced, catering to diverse client needs.
• Activities must be varied and appropriate to target clientele.
• Animation should be spread throughout the day to hold customer interest.
• Should be engaging without being mandatory.