Tourism and Marketing Strategies
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Questions and Answers

What is the trend that originated from the COVID time and is a natural evolution of volunteer tourism?

  • Sustainable tourism
  • Philanthropy tourism (correct)
  • Eco-tourism
  • Responsible tourism
  • What percentage of their time did travelers spend searching for their trip online in 2021?

  • Over 70% (correct)
  • Over 80%
  • Over 90%
  • Over 50%
  • What is the key factor in earning customer loyalty according to the text?

  • Communicating values to customers (correct)
  • Providing competitive prices
  • Offering loyalty programs
  • Having a strong online presence
  • Why do travelers choose to come back to a business?

    <p>Because they found a brand they love</p> Signup and view all the answers

    What is the recommended online marketing strategy according to the text?

    <p>Content marketing and social media</p> Signup and view all the answers

    What type of travel experiences are considered carbon-free?

    <p>Hiking, biking, and kayaking</p> Signup and view all the answers

    What percentage of travelers consider carbon emissions and offset options when planning a trip?

    <p>50%</p> Signup and view all the answers

    Why do travelers search online for specific information about travel companies?

    <p>To find out about health and safety measures</p> Signup and view all the answers

    What is the top priority for travelers throughout their trip?

    <p>Well-being and safety</p> Signup and view all the answers

    What is the emerging trend among travelers who choose off-beaten-track destinations?

    <p>Minimizing their carbon footprint</p> Signup and view all the answers

    What motivates travelers to embark on grand adventures after two years of COVID-19 lockdowns and travel restrictions?

    <p>They want to make up for lost time and have a lifetime experience</p> Signup and view all the answers

    What do 50% of travelers claim is worth considering when looking at new trips?

    <p>Carbon emissions and offset options</p> Signup and view all the answers

    How can tour operators respond to travelers' concerns about carbon emissions?

    <p>By reducing emissions in their offices and offering carbon-free travel experiences</p> Signup and view all the answers

    What do travelers expect from tour operators regarding health and safety?

    <p>To prioritize their well-being throughout the trip</p> Signup and view all the answers

    What do travelers research online when looking for tour operators?

    <p>Specific health and safety measures</p> Signup and view all the answers

    What is a growing factor in travel, according to research by Ipsos?

    <p>The importance of carbon emissions and offset options</p> Signup and view all the answers

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