Tourism and Marketing Strategies

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Questions and Answers

What is the trend that originated from the COVID time and is a natural evolution of volunteer tourism?

  • Sustainable tourism
  • Philanthropy tourism (correct)
  • Eco-tourism
  • Responsible tourism

What percentage of their time did travelers spend searching for their trip online in 2021?

  • Over 70% (correct)
  • Over 80%
  • Over 90%
  • Over 50%

What is the key factor in earning customer loyalty according to the text?

  • Communicating values to customers (correct)
  • Providing competitive prices
  • Offering loyalty programs
  • Having a strong online presence

Why do travelers choose to come back to a business?

<p>Because they found a brand they love (C)</p> Signup and view all the answers

What is the recommended online marketing strategy according to the text?

<p>Content marketing and social media (C)</p> Signup and view all the answers

What type of travel experiences are considered carbon-free?

<p>Hiking, biking, and kayaking (C)</p> Signup and view all the answers

What percentage of travelers consider carbon emissions and offset options when planning a trip?

<p>50% (C)</p> Signup and view all the answers

Why do travelers search online for specific information about travel companies?

<p>To find out about health and safety measures (D)</p> Signup and view all the answers

What is the top priority for travelers throughout their trip?

<p>Well-being and safety (D)</p> Signup and view all the answers

What is the emerging trend among travelers who choose off-beaten-track destinations?

<p>Minimizing their carbon footprint (A)</p> Signup and view all the answers

What motivates travelers to embark on grand adventures after two years of COVID-19 lockdowns and travel restrictions?

<p>They want to make up for lost time and have a lifetime experience (C)</p> Signup and view all the answers

What do 50% of travelers claim is worth considering when looking at new trips?

<p>Carbon emissions and offset options (C)</p> Signup and view all the answers

How can tour operators respond to travelers' concerns about carbon emissions?

<p>By reducing emissions in their offices and offering carbon-free travel experiences (D)</p> Signup and view all the answers

What do travelers expect from tour operators regarding health and safety?

<p>To prioritize their well-being throughout the trip (B)</p> Signup and view all the answers

What do travelers research online when looking for tour operators?

<p>Specific health and safety measures (C)</p> Signup and view all the answers

What is a growing factor in travel, according to research by Ipsos?

<p>The importance of carbon emissions and offset options (D)</p> Signup and view all the answers

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