Tourism and Marketing Strategies

What is the trend that originated from the COVID time and is a natural evolution of volunteer tourism?

Philanthropy tourism

What percentage of their time did travelers spend searching for their trip online in 2021?

Over 70%

What is the key factor in earning customer loyalty according to the text?

Communicating values to customers

Why do travelers choose to come back to a business?

Because they found a brand they love Signup and view all the answers

What is the recommended online marketing strategy according to the text?

Content marketing and social media Signup and view all the answers

What type of travel experiences are considered carbon-free?

Hiking, biking, and kayaking Signup and view all the answers

What percentage of travelers consider carbon emissions and offset options when planning a trip?

50% Signup and view all the answers

Why do travelers search online for specific information about travel companies?

To find out about health and safety measures Signup and view all the answers

What is the top priority for travelers throughout their trip?

Well-being and safety Signup and view all the answers

What is the emerging trend among travelers who choose off-beaten-track destinations?

Minimizing their carbon footprint Signup and view all the answers

What motivates travelers to embark on grand adventures after two years of COVID-19 lockdowns and travel restrictions?

They want to make up for lost time and have a lifetime experience Signup and view all the answers

What do 50% of travelers claim is worth considering when looking at new trips?

Carbon emissions and offset options Signup and view all the answers

How can tour operators respond to travelers' concerns about carbon emissions?

By reducing emissions in their offices and offering carbon-free travel experiences Signup and view all the answers

What do travelers expect from tour operators regarding health and safety?

To prioritize their well-being throughout the trip Signup and view all the answers

What do travelers research online when looking for tour operators?

Specific health and safety measures Signup and view all the answers

What is a growing factor in travel, according to research by Ipsos?

The importance of carbon emissions and offset options Signup and view all the answers