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Questions and Answers
Which company operates on a one-for-one model where for each pair of shoes sold, a new pair is donated to a child in need?
Which company operates on a one-for-one model where for each pair of shoes sold, a new pair is donated to a child in need?
- Adidas
- Nike
- Tom's Shoes (correct)
- Puma
What impact has Tom's Shoes made through their one-for-one model?
What impact has Tom's Shoes made through their one-for-one model?
- Increased brand awareness only
- Provided millions of shoes to children in need
- Increased customer loyalty only
- Both increased brand awareness and customer loyalty (correct)
What is cause-related marketing?
What is cause-related marketing?
- A marketing approach that targets non-profit organizations
- A marketing approach that benefits only the company
- A marketing approach that focuses on profit maximization
- A marketing approach that aligns a company with a social cause or issue (correct)
How is cause-related marketing usually implemented?
How is cause-related marketing usually implemented?
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What is the main focus of this video?
What is the main focus of this video?
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Match the following terms with their definitions:
Match the following terms with their definitions:
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Match the following companies with their unique business models:
Match the following companies with their unique business models:
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Match the following terms with their descriptions:
Match the following terms with their descriptions:
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Match the following concepts with their examples:
Match the following concepts with their examples:
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Match the following terms with their related aspects:
Match the following terms with their related aspects:
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Study Notes
One-for-One Model
- TOMS Shoes operates on a one-for-one model: for every pair sold, one is donated to a child in need.
- This approach aims to address the issue of shoelessness among children globally.
Impact of TOMS Shoes
- TOMS Shoes has provided millions of shoes to children through their donations.
- The initiative promotes social responsibility and raises awareness about consumer impact.
- The brand has expanded its philanthropic efforts beyond shoes to include vision restoration and safe water.
Cause-Related Marketing
- Cause-related marketing links a company's products or services to a social cause.
- The strategy aims to benefit both the organization and the cause by increasing brand loyalty and sales.
Implementation of Cause-Related Marketing
- Typically involves partnerships with non-profit organizations, donating a portion of sales to a cause.
- Campaigns may include limited-time offers where specific products are tied to charitable donations.
Main Focus of the Video
- The video highlights the significance of corporate social responsibility in consumer preferences.
- It emphasizes the effectiveness of combining business objectives with philanthropic initiatives.
Terminology Matching Concept
- Terms, definitions, companies, business models, descriptions, and examples need to be matched for better understanding.
- This activity enhances comprehension of key concepts and their practical applications in the market.
Related Aspects Matching
- Linking terms with related aspects helps identify how they interact within the framework of business and marketing strategies.
- Understanding these connections clarifies the role of social responsibility in modern business practices.
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Description
Cause-Related Marketing
